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A Brief Analysis Of The Winning Skills Of Clothing Stores

2014/4/19 21:16:00 4

Clothing StoreShop SkillsMarketing Strategy

< p > < strong > personality > /strong > /p >


< p > if you exclude part of it from low-grade wholesale market < a href= "//www.sjfzxm.com/news/index_c.asp" > purchase > /a >, and run low priced "characteristic" shop, "small shop" has been the endorsement of personality and avant-garde.

Many shops are increasingly displaying their personalities and winning in the sea of "shops".

On the contrary, the brand produces all kinds of clothes that do not necessarily best reflect the designer's personality, but it must be most suitable for the consumption needs of most people in the market.

Such design is inevitable.

In the eyes of the pursuit of individual character, it is easy to appear dull and old-fashioned.

This is the survival space of a small shop.

< /p >


< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > Fashion > /a > /strong > /p >


< p > no doubt, the smell of the shop is always faster than that of the shopping mall. More than a year and a half, less than a month and a half, like the recent hot camellia flower ornaments, umbrella skirts, wide belts and so on, are all popular from small shops.

This is the key to store survival.

< /p >


< p > < strong > material benefit < /strong > /p >


< p > so it is called "real benefit" instead of "cheap" because the price of a small shop is no longer a synonym for cheap. The average price of many stores is up to seven hundred or eight hundred yuan, and some goods are even thousands of dollars.

But compared with shopping malls and franchised stores, the gold price of clothing at the same price is often much higher than that of shopping malls and franchised stores.

Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.

< /p >


< p > < strong > intimacy < /strong > < /p >


< p > do not deny the attraction of personality stores, or cute, or spicy, or aesthetical environment, although there is no name store shop, but a lot of a pleasant personal color, you can see the owner's ingenuity.

Moreover, compared with shopping in large shopping malls, customers certainly prefer a small one.

In a private space, there is a little sense of mystery and master's feelings.

< /p >


< p > < strong > flexibly < /strong > < /p >


< p > unlike shops and stores, where the price tag is so clear, there is no suspense. Small shops are mostly negotiable. The price of uncertainty will certainly bring psychological stimulation, although the process of price cutting will also make people headache, but the subtle feeling of ups and downs and ups and downs is also stimulating.

One of my friend's remaining secrets during work is to rush into the store and fight with the shop owner for several rounds.

< /p >

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