"Internet +" Wave Has Driven A "Stumbling Block" In The Rural Market.

In "

Under the situation, electricity providers such as Alibaba and Jingdong have speeded up the rural market.

According to the official disclosure of Shaanxi, Jingdong and Ali have cooperated with dozens of counties in the province.

Some public opinion pointed out that despite the rapid development of rural electricity providers, lack of talent and poor logistics have become a stumbling block to their development.

Observers pointed out that at the beginning of 2015, the electricity supplier went to the countryside.

Ali launched the plan of "thousand counties and ten thousand villages", establishing 1000 County operation centers and 100 thousand village service stations in the next three to five years; and promoting the rural areas through the establishment of "Jingdong service store" and "Jingdong County Service Center".

Suning stepped up the opening of the "Yi Po service station".

Electric business enterprises are "competing for the battle", and the rural market has become "fragrant meat and potatoes".

Ali Institute predicts that by 2016, China's rural online shopping market may grow to 460 billion yuan.

The view is that, with China's "opinions on accelerating the development of rural e-commerce," the rural electricity business has become an inevitable trend, the market is expected to break through trillion.

According to official data in Shaanxi, Jingdong has set up an e-commerce service center in 26 counties in Shaanxi, and 34 counties have set up after-sales service agencies and more than 3000 Village purchasing service stations.

Ali signed a cooperation agreement with 4 counties in the province to promote the rural Taobao project.

In Shaanxi Luochuan County, old town of temple village, less than 10 square meters of postal convenience service station, computers, POS machines, shelves, rice cookers and other appliances and rice oil and other daily necessities in turn.

Shopkeeper Jie Xinhong told reporters that this seemingly simple rural electric shop can achieve "look like ordering".

Because online shopping products are inexpensive and cost-effective, the number of "net" villagers is increasing.

"We can buy online without going out of town, and we dare not think about it before."

Guo Yubin, a villager in Chengguan Town, Huxian, Shaanxi, said that online shopping products often used for a week or even longer, and even needed to pick up the goods in the county seat.

Nowadays, mail service can be sent to the Jingdong service center in the county to save a lot of traffic and time cost.

The "express delivery to the countryside" has gradually extended the rural business service to the last kilometer, which facilitates the online shopping, but also promotes the feast of farmers and farmers.

It is reported that in the first half of this year, 200 enterprises in Shaanxi entered Jingdong, and 7 new local characteristic museums.

During this period, a number of agricultural brands emerged such as "the western region, the United States of America, the panda uncle, the elder sister of potatoes, the Baoji roll noodles, Fuping dried persimmon" and so on.

Located in the deep south of Qinling Mountains, Shaanxi, Shang Nan county, is rich in agricultural products (000061, stock bar), such as honey, letinous edodes, Auricularia auricula and tea.

Through the e-commerce service station, Zhu Zhenshuang, a farmer in the village of Feng Feng Lou, has sold his own locally packaged pork on the Internet.

Although the development of rural electric business is booming, poor infrastructure, high logistics costs, low network coverage, lack of electricity providers, small scale and lack of popularity have become obstacles to its development.

Reporters interviewed found that rural electricity providers in the distribution of reluctant to send remote areas, logistics services weak bargaining power, thin profit margins and other issues, causing it to fall into "

It is difficult to receive goods easily.

There are grass-roots cadres in Shaanxi Township frankly speaking, saying that the shortage of talent is hard to say. Many villages have gone out to work in large numbers of young people.

In addition, some villagers reflect that online shopping products are "easy to buy and easy to retreat", and the gap between after-sale services in cities is too large.

Wei Yanan, Minister of agriculture and industry of the Shaanxi provincial Party committee of the Communist Youth League, believes that the downward trend of rural electric business products is still good. The agricultural products are worse off, and the industrial chain and supply chain are not mature.

To promote the development of rural electric business, we still need to study the rural reality and innovation mode.