The "Double Eleven" War Is About To Start. Can "Undercurrent" Trigger A Turbulent Situation In The Industry?

"Double eleven" has never thought that this day will become a crazy day. Many people in the whole country are in a mood of excitement. What will happen this decade? We can only see its development.

In September 2014, Alibaba listed in the United States, the next "double eleven" must give the world's Alibaba supporters a good news to shake the world.

As a result, they did it.

The peak of Ali's stock price has also been frozen for several days before and after "double eleven".

But all kinds of reasons for not being able to understand or why we don't understand have led to the fact that Ali's share price has basically gone all the way to today after "double eleven" last year.

So Ali must stand up and make the biggest response to the world by wielding their big fist with practical action.

What is interesting is that on the eve of this year's "double eleven", people saw the explosive news that Ma Yun took the lead: Ma Yun brushed the "double eleven" first order: 38888 yuan to buy tuna, the king of Holland visited Alibaba, Tmall international built Korea Pavilion, Holland Pavilion and so on.

As a matter of fact, last year's "double eleven" sales volume did not dare to fire completely. The industry's argument was that because the logistics system could not bear it, so many signs this year showed that we must play big.

Personal forecast data will soar to 88 billion 800 million yuan.

If you have to ask why this number is, perhaps the reason is that Chinese people like this idea.

At present, under the accelerated pformation of more and more Amoy brands, the O2O layout of offline stores is behind this year's "double eleven" business competition.

In the author's many years of practitioners of the electricity supplier industry, the following four points are concerned. In fact, they see the "undercurrent" in the pformation of domestic electricity providers.

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Under the strategy of globalization, depth and breadth, I think that no matter "the enemy" and "friendly forces" are all moving forward, there is a lot of emotion.

All the media news on the second day after last year's holiday, Tmall's other platforms are very tacit and do not publish "double eleven" specific sales data. The report is basically the same: the results are gratifying and doubled, compared with last year's big improvement, and this year's "double eleven", personally think that the data of these platforms may be able to see a lot of key clues.

Over the past year, all industries have been advancing ahead of O2O for a year.

The "double eleven" will continue to highlight the important role of O2O.

This is a "bureau" which has been debated for many years by industry people.

Online should be offline, offline to be crowded online (Tmall or Jingdong only products, the opportunity to build their own platform can basically be ignored), to create a sales closed loop of their own businesses.

We closed the door for more than a year, it is "horse" is "mule", "double eleven" just had the opportunity to pull around.

Intime department store has been using Alipay and KFC credit cards are not available. This year, it is also fully accepted.

I heard that a lot of three or four line vegetable market and Shi Du also supported the use of Alipay, and went to the international brand to go to the common people and the whole world to "Alipay".

For Alibaba, whether it is offline or offline, it is their O2O that can be traded through Alipay.

The theme of this "double eleven" line is "Wan Dian Tong Qing".

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Tmall website also opened up the offline experience store page, meaning it is obvious that the line should not stop and play together. There is no chance to create opportunities for everyone.

I believe this year's O2O will add a big bonus to Tmall's "double eleven" total.

Last but not least, a list of concerns: "double eleven" Tmall's top ten ranking, which is equivalent to the "Langya list" fever ranking.

Last year, millet first, can this year maintain HUAWEI second last year, usually two brands are on the same side of fire and water, will this year compete in the "double eleven" and millet fight for the first throne? Behind these fierce competition rankings, we may also see many pformation efforts of the traditional industry, as well as the development potential of e-commerce brands.

Can these "undercurrents" set off a turbulent situation in the industry?

The play will eventually come to a close, and there are still a couple of days that are "double eleven".