Tencent President Liu Chiping: Small Procedures Are Becoming The Infrastructure Of Retail Enterprises.

Recently, Tencent held the first quarter earnings conference of investors in 2020. According to the financial report, Tencent achieved 108 billion 65 million yuan in the first quarter, an increase of 26% over the same period last year. WeChat and Wechat combined monthly activity users broke the 1 billion 200 million mark for the first time, a 3.2% increase over the previous quarter.

Thanks to the demand for daily necessities and people's livelihood services, the daily activity accounts for small programs have exceeded 400 million. Financial technology and business services revenue grew 22% to RMB 26 billion 475 million yuan over the same period.

At the meeting, Liu Chi, President of Tencent Inc, received an interview from an investment institution analyst. When it comes to the impact of the new crown epidemic on retail enterprises, Liu Chiping said: "more and more retail businesses are making the direct connection between stores and brands and consumers as the focus of investment, and small procedures are the key infrastructure to achieve this goal."

In the first quarter of 2020, Tencent smart retailing played an effective role in helping retailers resist the epidemic and ensure employment growth. WeChat small program official data show that in 2020 New Year's Eve to the seventh day, small program fresh fruit and vegetable business transaction number increased by 149%, community electricity business format transaction number increased by 322%. In February, the daily sales of small businesses increased significantly over December. Among them, 26 small programs sold over a million daily, of which 7 small program monthly sales of over 100 million.

Under the "public number + Guide Shopping + community" basic ability to consolidate, many retail brands play live "combination boxing", quickly promote small program transformation, achieve performance rebound.

In March 8th, small program direct broadcast helped BBK Better purchase. On the same day, online total orders exceeded 240 thousand orders, and sales exceeded 20 million. During the festival of -8 March 6th, small program transactions continued to innovate for three days, and total sales exceeded 49 million 910 thousand. Monk home textile March 14, 2020 sales of single live broadcast broke 25 million yuan. In the cotton era, we use public numbers + community + vouchers + small programs for explosive materials to provide "water storage" for direct seeding. In the live broadcast of live programs in March 8th, the number of live broadcast interaction was 500 thousand times, and the live sales sales increased by 500% over the latest period.

Liu Chiping said: looking around the world, in the context of brand paying more attention to consumers' direct experience and user experience, you can see that the proportion of purely electronic business platform consumption online is very low, and over 50% of transactions happen in the brand self built official website system. In China, this figure still has much room for improvement.

Facing the epidemic market, Tencent smart retailing, represented by small procedures, has become an integral part of the digital transformation of retail enterprises. The opening of the WeChat entry and the core idea of online and offline access will enable retail companies to deploy their digital upgrading strategies more flexibly in combination with their own development. Tencent will also be more resolute in implementing its own "helping force" status in the retail industry, providing more comprehensive services for the upgrading of traditional retail enterprises.