Red, Green And Blue: 40000 Original Flowers. "Blue And White Porcelain" And "Flower Rainbow" Sold For 14 Million Yuan In The First Quarter.

Recently, the newly developed "blue and white porcelain fabric" and "Hua Hua rainbow fabric" of Zhejiang red and blue textile printing and dyeing Co., Ltd. were awarded the first prize of excellent fabrics by the Chinese printing and dyeing industry association. Only these two new fabrics series products have brought 14 million yuan sales volume to the company in the 1 quarter of this year.


The continuous development of new products has brought continuous benefits to enterprises. As a senior export printing and dyeing enterprise in Keqiao District, the export of red, green and blue has remained strong for many years. Last year, sales of "red and blue" amounted to 740 million yuan, of which foreign trade was exported to US $83 million. Paying attention to the original flower design and creating "fist" fabrics is a magic weapon for the company to stand firmly in the market for many years. "Red and blue" has been appraised by the China printing and dyeing Association for the 20 consecutive year.


Famous for its strong original design.


"Red and blue" mainly produces chemical fiber fashion women's fabrics. Flower design is the guarantee of its bestselling vitality. "Red and blue" is famous for its original design ability. It has unique exclusive flower design ability. It adheres to the original design of all products, and now has more than 40000 original flower styles.


In 2011, the company was awarded the "national digital printing product development base" by the China Textile Industry Federation and the national textile product development center, and became the representative of the advanced productivity in the field of digital printing. The company has a team of more than 40 international designers, and some designers have been working in "red and blue" for more than 10 years. On average, there are 30 new designs designed by the company every day, and some of them are frequently awarded.


In the 2018 China fashion fabric design competition, the "red and green" design of the "golden powder era" fabric won the "Fashion Color Award". Before the company's design and production of "peacock beauty", "exotic customs", "ingenuity drill" and other fabrics have won the first prize of China's excellent dyeing and finishing fabrics.


In addition, the company has been holding the "red and green cup" Chinese University Textile Design Competition for 6 consecutive years to train more design talents for the industry.


In order to facilitate customers to see the sample, the company last year showcase the flower pattern with some designers from the coastal area to Keqiao city yulan international, which has a beautiful environment and faces the Guzhu lake with convenient transportation. It is seen that the large exhibition hall is covered with all kinds of latest flower pattern fabrics, and it is just like fabric jungle. Customers from different countries have different skin color and speak different languages. They come from Central Asia, Southeast Asia, Russia and other countries. In the design room, a few designers are making light of the mouse, and a gorgeous flower pattern on the computer screen is constantly emerging.


Enacting the "made in Zhejiang" standard to enhance the right to speak in the industry


In February 22nd this year, the "nine color separation flat screen imitation digital printing polyester fabric", which was drafted by "red and green blue", was officially released as the "made in Zhejiang" standard.


The nine color separation flat screen imitation digital printing fabric is the patent product of "red and green blue" in 2010. It has been the fist product of the company for many years, and its sales are not bad. The standard stipulates the technical requirements, inspection methods, packaging, transportation and other rules of the nine color separation flat screen imitation digital printing polyester fabric. The issuance of standards has greatly enhanced the competitiveness of enterprises, and the industry's discourse power has increased steadily.


According to the introduction, compared with the traditional flat screen imitation digital printing, the nine color separation flat screen imitation digital printing technology has the advantages of lower process cost, less environmental pollution, new product protection and anti-counterfeiting function, and strong adaptability to production. It can promote the large-scale production of traditional printing and printing enterprises.


Actively participate in exhibition extension market


Every spring and Autumn Fair, you can see "red, green and blue" in the prominent position at the entrance. In addition to the Expo, the company also actively participated in international exhibitions held in France, Germany, Iran and other countries, and constantly recommended their new products. In the past 1 years, "red and blue" will be exhibiting more than 10 exhibitions at home and abroad, opening up new markets and meeting new customers. "Red, green and blue" will target the forty or fifty countries, including Europe, the United States, Europe and the United States, with a fixed customer base, but the market is always on the way. Under the China Textile Information Center, the company will also inspect the US market and strive to bring fabric into the United States.