It Is Not Easy To Establish The Image Of Chinese Down Jacket Brand On The World Stage.

At 2:30 p.m. on October 30th, Vice president of China Apparel Association, Bosideng Dengfeng series conference was held in Shanghai, and a new ten thousand yuan Dengfeng series down jacket was officially announced.

Chairman and President of Bosideng brand founder, Bosideng International Holdings Limited Gao de Kang General manager of Bosideng International Holdings Limited, executive director and senior vice president, Bosideng brand division Jin Song Li Italy designers Pietro Ferragina , Laurence World Sports Award winner Xia Bo Yu Leader of China Mountaineering Team Secondary drop Mountaineering and other professional big coffee came to the conference to help. Nearly 400 professional people, professional associations and authoritative media have witnessed the launch of Bosideng Dengfeng series.

Dengfeng series is another masterpiece of Bosideng's brand improvement and thick accumulation. Inspired by the world-famous peak, the top grade velvet, "century cloth" GORE-TEX fabric and spaceflight nanometer heat insulation material are selected from the north latitude 43 degree gold down belt, and the cutting-edge technology and technology, such as honeycomb solid filling, waterproof glue pressing and RECCO life detector, have been made through 489 processes. The Dengfeng series redefines the professional down jacket, and breaks down the craft and production limit of the down jacket with the three core functions of "extreme warmth, no fear of extreme environment and professional protection".

Attending this conference Xia Bo Yu Dengfeng series is a leading industry leader in the development of top down technology for top down industry. Also attending the conference. Secondary drop Speaking, it is precisely because of such a Chinese enterprise such as Bosideng to lead the brand of our nation to always adhere to the spirit of striving for self-improvement, innovation and excellence, and every industry can reach the peak of the world. The whole conference is different from the new product launches of traditional clothing brands. It not only explains the functional technology of Dengfeng Series in detail, but also moves the scene of Mount Qomolangma to the scene, and takes the lead in the apparel industry to display new products in the form of air speed drop.

Highest grade goose down provides extreme Keep warm

The Dengfeng series uses 43 degrees north latitude golden feather down top goose down, and 4 geese each 1000 geese. Each feather is hand picked by the down screening division. Only 15 grams of goose feather is selected from the chest and abdomen. It has the world's highest grade over 5A grade 1000 puffiness, and the cashmere content reaches the theoretical limit 95%. To imitate the honeycomb structure, a new solid filling process is adopted to ensure that the down is evenly distributed in the whole garment, and the shape is stable. Combined with the detail design of high collar and hand pocket, warm and flannel cloth can provide multiple and outstanding cold protection for wearers.

Windproof, rain proof and breathable without fear of extreme environment.

Dengfeng series down clothing is selected as "GORE-TEX skin of human second layers". The fabric film has 9 billion micropores per square inch, 20 thousand times smaller than water droplets, and 700 times larger than that of water vapor molecules. Therefore, it can not only keep the wind and rain proof, but also has high permeability. In addition, all joints are treated with special waterproof glue process, which can effectively prevent the rain from infiltrating from the seam. The FITGO-TECH adjustment system adopted by the hat can realize the single hand adjustment of the size of the cap edge, with the design of the high collar, the telescopic wind proof cuff and the elastic windproof skirt, so that the clothes can be more tightly fitted with the human body in the neck, wrist and waist, and truly achieve 360 degree waterproof and windproof.

Humanized design professional level protection

Dengfeng series uses spaceflight nano insulation material aerogels of Long March five to make protective bags for electronic instruments, which can avoid accelerating the loss of electric energy by the influence of low temperature on electronic instruments. Using the MAGIC CHAIN magic chain design, when the force exceeds the safety critical value, the hat will automatically detached from the down jacket to further protect the safety of mountaineering or other outdoor sports. Every Dengfeng series down jacket is equipped with a permanent RECCO life detector. When encountering avalanches and other accidents during outdoor activities, the search and rescue team can quickly locate the victims and improve the success rate of rescue operations.

Create a sense of Technology Conference products recognized by professionals.

The entrance to the conference hall is a promenade with a world-famous peak. The Mount Qomolangma at the top of the world and the Prussian peak in Europe at the top of the Europe show a great sense of immediate appeal. The ice crystal model of the outfield is even more suitable for the cold polar regions such as glaciers and mountains. It is compatible with the theme of "Dengfeng" and coincides with the technology and technology of "Dengfeng".

In addition, the conference show is full of technological sense. With the view of the Mount Everest on the big screen, four professional models are wearing the leading role of this conference, Dengfeng series down jacket, and the hanging of Wei Ya slowly descends from the stage. Then climbed up along the snow mountain, with a firm and forceful walk. Until climbing to the summit, the four models dropped to the center of the stage, and four Dengfeng series appeared on the big screen. The audience was amazed at the fact that the technology and creativity of the show were unconsciously taking out their mobile phones to take pictures, and the venue applause ceaselessly, and the atmosphere was warm.

In addition to a very promising futuristic form, Oscar, the sports world, won the Laurence World Sports Award. Xia Bo Yu Leader of China Mountaineering Team Secondary drop He also attended the press conference and made an exchange speech at the press conference.

Xia Bo Yu Express: Today, we are witnessing the release of the peak series. We are shocked by technology and rigorous details. This year, we have the privilege of reaching the top of Europe, Earl Prussia. In the future, we hope to wear Bosideng down jacket to complete the "seven continents peak + two northern and southern polar" extreme challenges.

Secondary drop Express: Bosideng assisted China Mountaineering Team for the two time in 1998 and 2019. During the 21 years, the technology of down coats has been constantly refined. The Dengfeng series released this time has reached the top level of the industry in all aspects, and is proud of the breakthroughs made by the Chinese brand in the 1998.

Help challenge the limit Hail the spirit of Dengfeng

The Dengfeng series is inspired by the world-famous peak. It has inherited Bosideng's 43 years' focus on the technological process accumulated by the down jacket and has become the Dengfeng series down garment. Dengfeng series shows the names and heights of the peaks. The map of the world inside the down jacket symbolizes the exploration spirit of mankind in the global challenge to the natural limit. Among them, the 8844 designs inspired by the Mount Qomolangma are marked with the name of Mount Everest and the height of 8844 meters. In the down jacket, there is also a picture of the Chinese national mountaineering team in 1998 who successfully climbed to the top of Mount Everest.

As the design team of Dengfeng series, Italy designers. Pietro Ferragina On the stage tells the design concept of Dengfeng series. He introduced to the audience: "Dengfeng series" is a constant challenge to Bosideng and China mountaineering team. Its color is inspired by the snow mountains, rocks and Chinese national flag on the Mount Qomolangma. The version design has been adjusted for 217 times to fit the shape of the Chinese consumers. The armband is radiated outward from the Chinese map, and the 72 lines extending continuously represent Bosteng's warm heart in the whole world. "

Chairman and President of the board of directors of Boston Group Gao de Kang The "Dengfeng" series is not only a challenge to the highest quality of the down jacket, but also a tribute to all the Dengfeng heroes and a tribute to the spirit of "Dengfeng". Bosideng has been developing for 43 years. Inspired by the spirit of "Dengfeng", it has become the first brand of Chinese down garments and the first sales volume in 24 consecutive years. In the future, Bosideng will continue to carry forward the spirit of "Dengfeng", focus on the core business of down jacket, promote high-quality development with brand, and realize the mission of "Bosteng warm the whole world".

Focus on down jacket for 43 years and sell well in 72 countries worldwide

Since its establishment in 1976, Bosideng has made breakthroughs in innovation in design, quality and technology. It has carried out 23 items of science and technology, won 3 items of certification of new and high technology products, and obtained 146 patents. It has participated in 5 international standards, 9 national standards and 4 industrial standards drafting and revision, and established its benchmark position in the down garment industry.

In the past 43 years, we have focused on down garments and Bosideng, each of which has experienced at least 150 processes. High quality and warmth are widely praised at home and abroad. They sell well in 72 countries such as the United States, France and Italy, and enjoy over two hundred million people worldwide. In the future, Bosideng will continue to lead the breakthroughs in the down garment industry, move towards a higher and further goal, and establish a Chinese brand image on the world stage.