Spring Festival Consumption Boom, Which Brand Marketing Is Strong?

The Spring Festival is approaching, and domestic garment enterprises welcome the Spring Festival holiday. Although the costumes have ushered in a rare holiday, but the brand's spring festival marketing is a hot time. In the face of the coming Spring Festival, the major clothing brands once again catch up with the consumer craze and make dazzling spring festival marketing activities on line. What is the brand new year's gesture for the Spring Festival in the rat year?

　 Adidas's new year's making Vientiane

In December 26th, Adidas released the advertising video of "New Year's making Vientiane" in official micro-blog. By the end of the press release, the micro-blog video had already been broadcast for 393 thousand times, and the micro-blog topic related to "New Year's portrait" was as high as 1 million 961 thousand, reading 360 million. At present, the advertisement has the highest volume of broadcast on B station 857 thousand times.

Why can the 1 minutes of advertising video be so popular?

In the short film, powerful star lineup helps, many stars, such as Eason Chan, Ning Zetao, Liu Yifei, Eddie Peng, angelababy, Wang Shi Ling and many other stars, including representatives of the performing arts circle, sports circle, entertainment circle and music circle, say that the lineup of the gods can not be excessive.

In addition to the strong star lineup, the "Chinese wind" element used in advertisements is also very attractive. From the color, scenery, costumes, music, and rap, arena, paper fan, Cuju, water sleeve dance with traditional Chinese culture, it echoes traditional festivals. Combined with modern expression techniques, new and old collisions burst forth new year's creativity.

Thanks to this advertisement, Adidas's new year marketing has been more than half successful. The adidas Neo Disney Mickey Mouse series released a new wave on the Internet. It is clear that Adidas wants to harvest the consumption boom.

Burberry Ambassador of new year - Bo Bo rat

In order to celebrate the Chinese new year, Burberry combines the brand name and the zodiac sign to create a cartoon ambassador, Bobo mouse.

On the official micro-blog of Burberry, the Bobo mouse and the brand spokesperson Dongyu Zhou played around the world for 3 million 400 thousand times. In addition, Dongyu Zhou also had lovely interaction with Bobo mouse on micro-blog.

Before the Spring Festival of mice, the global travel experience of Bobo mouse portrays the IP image of a travel adventurer. In a series of advertisements for Burberry, Bobo mouse and brand spokesperson Dongyu Zhou relaxed and humorous exchanges, leading you to advance into the joyful atmosphere of the Spring Festival.

The success of IP has created a consumer base for Burberry to welcome the new spring. The Burberry spring Limited Edition with Bobo mouse is successful in capturing the consumer market in the younger and Chinese tastes.

At the same time, brand spokesperson Dongyu Zhou, international new generation supermodel He Cong, model Liang Jiyuan, Huang Xuxi, omnipotent musician Henry Lau, musician Ma Boqian, actress Li Manxuan, Li Manxuan, rocket, rocket girl yamy, singer, singer Caspian, Wang, Wang Ju, and so on many stars on Burberry2020 NEW year's new year clothing series. Burberry, the new spring series, embodies the full color of Chinese red color and celebrates the year with China.

Happy new year with Gucci

Mickey Mouse's cartoon character is undoubtedly a more popular choice for the arrival of the year of the mouse.

The 2019 joint game has become increasingly diverse. Before the Spring Festival, GUCCI and Disney worked together to create a very rich new year series around Mickey.

In January 3rd, GUCCI brand spokesperson Ni Ni and Mitch filmed an advertising blockbuster, and GUCCI's Chinese New Year series costumes were also listed.

Taking advantage of the listing of the GUCCI Chinese New Year series, the GUCCI PIN flash shop, which is the theme of Mickey, appeared in the nine cities. On the opening day of Mitch theme store, GUCCI PIN stores ushered in all walks of life. In Shanghai, Hang Lung Plaza, Lin Yanjun, Zhao Silu and Yu Bo appeared at the scene; in Guangdong, Chengdu, the Guangdong hall, Huang Minghao, Cheng Xiao, Fil, Xiao Bai and Mickey took a group photo; in Chongqing the Mixc, Dixie and Ritatawang played cards; in the Nanjing de chi square, late at night, Xu old teacher showed up; in Hangzhou the Mixc, it was originally Simon's sister-in-law; in Beijing SKP, Song Zuer, Henry Lau, Xiong Ziqi, and Mr. Bao showed up in fashion demonstration fashion; in the Xi'an SKP, Rebecca's fantasy world attended the scene. In addition, Hongkong Harbour City and Macao Galaxy YM fashion shopping center will also have GUCCI PIN flash store landing.

IP+ joint name + Flash game to create a consumption boom in a short time. In the Chinese New Year's products, GUCCI brings T-shirt, sweater, shirt, trousers and so on with Mickey cartoon character. In addition, Ace, Rython and other shoes, scarves, baseball caps, soft hat, knitted caps, scarves and other accessories, as well as handbags, cell phone shells, roller pull rod boxes, hat boxes and even hard guitar boxes and many other products. GUCCI's diversified products and rich consumption structure are popular in the Chinese new year consumption boom.