Condom Companies Compete For "Ultra-Thin" Track Consumption Upgrade To Boost Industry Concentration

On the condom 001 circuit, with the entry of jaspon, the competition may be further intensified.

At present, 0.01mm is the thinnest condom in the world. For this reason, many condom giants have applied the new material polyurethane material to the production of condoms. Polyurethane condoms are thinner, more intimate and more user-friendly to latex allergy. At present, the price of ultra-thin condoms is very high in China. This also makes the condom consumption trend gradually transition to the ultra-thin era. In the past two years, brands including Okamoto, Nakagawa, elephant and Xiangmo have successively launched 001 condom series products.

A few days ago, the condom brand of lefus health group has joined the competition in this market segment by launching a new ultra-thin condom product, Jasper 001 pro. At the same time, in order to expand sales channels, Jasper also announced that it had reached strategic cooperation with Alibaba Group's local living platform, and confirmed the deep cooperation relationship between the two sides in o2o business.

On October 13, Wang Xuehai, chairman of leforth Health Group Co., Ltd., said in an interview with 21st century economic reporter that Jieshibang hopes to re determine the industry standard of 001 condom products through 001 pro. "High end ultra-thin is a mainstream trend formed by the continuous competition of three major brands, namely Jasper, Durex and Gambon, through consumer education in the past few years. However, through in-depth research, Jasper found that although the market growth rate is very fast, the overall purchasing crowd is still very small, and the demand of Chinese consumers for high-end ultra-thin condoms made of polyurethane material 001 has not been fully met. "

Race for ultrathin track

In recent years, due to the upgrading of condom consumption in China, users have higher and higher requirements for product experience. Although there is no authoritative scientific research to measure the direct impact of condom thickness on sexual stimulation from a professional perspective (e.g. Neurobiology), from the "user feedback" of different thickness condoms, the thickness is closely related to consumption intention.

Traditional condoms are mainly made of natural rubber latex. With the improvement of rubber quality and production technology, the thickness of condoms is becoming thinner and thinner. However, due to the limitations of rubber materials, 0.01 mm condoms are often made of polyurethane materials.

According to the positioning of jesborne for the product, 001 Pro adopts innovative disc design, aiming to meet consumers' higher requirements for 001 products in the market from the aspects of thinness, flexibility and lubrication.

"Some of the existing 001 products have softness problems." A condom industry personage introduced to reporters that polyurethane material and natural rubber latex have a certain lack of ductility, which will lead to the reduction of safety performance in the process of use. At the same time, it may also face the problem of insufficient lubrication. The lubricant of ultra-thin products is not enough, which will lead to the lack of pleasure in the use process. In terms of standardized thinness, the standard deviation of the existing 001 products is too large, which leads to a wide range of thickness differences between 001 and 001, which is also a great challenge to the technical level of 001 products.

Wang wusheng, the technology leader of waterborne polyurethane ultra-thin condom technology and professor of the school of chemistry and chemical engineering of Anhui University, once said: "the thickness of the condom does affect the sensation, but comfort can only be regarded as an additional index requirement. No matter which style of condom, the core requirements are actually two, one is to ensure that it has no pinhole, has protective effect, and the other is not damaged when used correctly The flexibility and ductility of the material are required without damage, which is one of the reasons why 001 Pro pursues flexibility.

In addition to the traditional condom business, jesborne is also exploring drugs and laying out the field of gender health. Its tadalafil tablets have been approved by the State Drug Administration.

Tadalafil is the world's largest market share for the treatment of male erectile dysfunction (ED). Jieshibang tadalafil tablets have started CDE review since June 2018, and have successively completed the clinical verification materials of pharmacology, toxicology, clinical and pharmacy, and have passed the consistency evaluation.

Increase of concentration

Currently, the Group operates 18 condom brands, including lifestyles, Jissbon, MANIX, unimil, blowtex and skyn Jifu, in more than 60 countries around the world, with a global market share of nearly 20%, ranking the second.

Wang Xuehai pointed out that the opportunities for the change of global market pattern come from the unbalanced development of various regions, which tend to decrease gradually with the development of society and economy. The leading companies in the global condom market have comparative advantages in the change of market structure, and can always grasp the opportunity.

In the global market, according to technavio data, the global condom market size increased from US $4.36 billion to US $7.03 billion from 2015 to 2020, with a compound annual growth rate of 10.03%. Condom sales increased from 27.78 billion to 44.68 billion, with a compound growth rate of 9.97%. For the domestic market, transparency data shows that the domestic condom sales volume in 2015 was about 12.7 billion, and it was estimated that the sales volume would reach 25.8 billion in 2024. The market scale increased from 1.9 billion yuan to 5 billion yuan, with a compound growth rate of about 9% during the period.

In Wang Xuehai's view, after 20 years of growth, China's domestic demand market has begun to enter a period of stable development. Top 3 brands in the condom market account for about 80% of the market share, and the market penetration rate is gradually approaching the level of developed countries. "At present, the main driving force of market growth no longer comes from the growth of penetration rate and the growth of consumption quantity, but comes from the upgrading of consumption. The markets of developed countries such as Europe and the United States have already entered the market equilibrium period. If there is no new technology and innovative new products, the condom market will enter a stable development period like many consumer products. In the stable development period, only product innovation and channel innovation can bring extra strong impetus to the brand, which may lead to changes in the market pattern. "

It is worth noting that in 2020, the retail volume of condom market in China will exceed 10 billion, and the online and offline sales will be about 6:4. "This year's epidemic has changed the purchasing behavior of many consumers. We judge that in the next 3-5 years, o2o will provide the most important incremental space for our brand. Therefore, Jieshibang will join hands to create a new retail benchmark for gender health and even the whole pharmaceutical industry, and establish more long-term and in-depth cooperation in o2o business, so as to achieve complementary advantages and mutual benefit and win-win results. " Wang Xuehai said.