Zhejiang Newspaper Pays Attention To The Three Top Grand Events Coming Together To Raise The Development Tide Of International Textile City

Gather the wisdom of the world, seek industrial transformation and upgrading; integrate the power of the world to create a "double cycle" pattern.

In the golden autumn, the third world cloth merchants' Congress, together with the 2020 China Shaoxing Keqiao international textile surface Accessories Expo (Autumn) and 2020 Keqiao fashion week (Autumn), jointly attacked Keqiao, the international textile capital, and lifted the wave of development.

The first meeting of three grand gatherings

Highlights online and offline

One is a global industrial conference, one is a market exhibition with a long history, and the other is a high-end show full of creativity The three top events of textile industry gathered for the first time, destined to be bright spots.

It is understood that the third world cloth merchants conference will gather global industrial think tanks to jointly explore the road of industrial recovery and transformation and remodeling, unite global industrial forces and concentrate on deepening production capacity cooperation with the theme of "new industrial value, new contribution of textile industry - responsibility of textile industry in the restart of world economy".

At that time, the conference will invite industry associations and well-known enterprises from more than 50 key countries in the textile industry to discuss the global textile supply chain integration, digital transformation, sustainable fashion innovation and other hot issues in the mode of "Online + offline".

During the period, a series of activities will also be held, such as the international alliance of world cloth merchants, 2020 China Light and Textile City overseas joint chamber of Commerce and Textile City Overseas kindling plan, China Keqiao Textile climate action declaration, "China printing and dyeing Museum" unveiling ceremony, and board member appointment ceremony of the world cloth merchants conference. Among them, "go hand in hand and develop together" will invite representatives of the global textile industry to elaborate on the prospects and suggestions for the future development of the industry in the form of video release, so as to convey the direction and demand of cooperation with China's textile industry.

For this grand event, experts and scholars at home and abroad have given high expectations. Sun Ruizhe, President of China Textile Industry Federation, said that China was about to enter the "14th five year plan" period, and China's textile industry was establishing a new development orientation. International cooperation is not only an important part of the industry's new positioning, but also a key path to achieve the new positioning.

Keqiao fashion week 2020 will focus on the theme of "fashion source and innovation place" from four levels of show, exhibition, broadcast and competition. At that time, 11 local brands will participate in the release activities, including 50 live brand broadcasting, 3 major fashion events and 1 fashion design exhibition, covering Keqiao Textile Industry in an all-round way and displaying the new fashion image of Keqiao.

Compared with previous years, this fashion week first proposed the concept of "cloud fashion", and will launch a series of activities such as cloud publishing, cloud live broadcasting, cloud docking, cloud sharing and cloud promotion. In addition to various online activities such as "Keqiao optimization" brand live broadcast and design cloud sharing, other offline activities will achieve full coverage of online live broadcast through platforms such as dubbing, Taobao live broadcast and pop.

China Shaoxing Keqiao international textile surface Accessories Expo 2020 will take "international, fashion, green, high-end" as the theme, highlight the three characteristics of digital, technology and integration, and hold the exhibition online and offline at the same time. At present, the recruitment work has been fully completed, and 510 enterprises have ordered 1270 booths. During the exhibition, textile printing industry exhibition and cross-border e-commerce Summit Forum will also be held.

Wide range of fashion elements

Strong linkage of creative business

In this grand event, the fashion element is particularly dazzling. At the opening show of Keqiao fashion week 2020, the three textile brand enterprises in Keqiao district will unite with three top design masters to convey the inheritance and innovation of Keqiao fashion to the guests, entrepreneurs and designers in three chapters of "new intelligent manufacturing, new fashion and new Silk Road", so as to demonstrate the Keqiao feast of fashion vision by carrying the masterpiece.

Among them, Boya clothing, although it is the first time on the Keqiao fashion week, but its designer Huang Xin is the third in the French vocational skills competition. At that time, the overall strength of Boya clothing from intelligent factory to fashion clothing will be displayed intensively, and the new brand "special cut" will also appear simultaneously.

In order to realize the strong linkage of "creativity and business", Keqiao fashion week will also hold a design exhibition at Keqiao autumn Textile Expo. The exhibition covers an area of about 2000 square meters, and is divided into four exhibition areas, including fashion trend, technological innovation, fashion brand and design exchange. In addition, the 50 live broadcast venues of fashion week are also set up in three professional markets of light and textile city. The 11 released brands are all from Keqiao, and the three fashion events closely focus on industrial development and talent training.

In addition to the above important activities, the finals and award awarding activities of four heavyweight fashion events, including the national top ten textile fabric designers selection, China fashion fabric design competition, international fashion anchor competition and China fashion designer network anchor competition, will also be staged.

"These activities can not be carried out smoothly without the increasingly strong fashion atmosphere in the district." Feng Hualin, director of Keqiao China Textile and urban construction management committee, for example, said that the eight enterprises participating in the special launch of enterprise brand were selected from 26 enterprises that applied for the promotion.

It is reported that in recent years, the "one-day fashion" district has been built along the "one day fashion" zone and "Yueqiao" district. In 2019 alone, Keqiao held 65 fashion activities, bringing in 37 European creative design talents, 31 fashion brands and 33 creative enterprises. The business volume of enterprise design and R & D of textile industry creative design base reached 293 million yuan, which led to 34.65 billion yuan sales of service-oriented enterprises, an increase of 15.49% year-on-year.

At present, Keqiao district already has well-known fashion creative platforms at home and abroad, such as Milan Huaxia group and Wu Haiyan International Fashion Research Institute. During the event, these key fashion platforms will also set up branch venues to organize various fashion activities, such as industry seminars, brand salons, fashion live broadcast, design cloud sharing, etc.

Mutual benefit and win win to meet challenges

Four wheel drive for vitality

This year is destined to be an extraordinary year. In the changing situation, where should the textile industry go?

"We will work together to create a mutually beneficial and win-win industrial ecology guided by responsibility; we will work together to create an industrial ecology that keeps pace with the times with the guidance of innovation; and we will work together to create an efficient and integrated industrial ecology based on value orientation." Sun Ruizhe, publisher of the third world cloth merchants conference, chairman of the International Federation of textile manufacturers and President of China Textile Industry Federation, put forward the above proposal.

Chen Dapeng, vice president of China Textile Industry Federation, holds the same view. "Only by opening the anti epidemic mode of global cooperation, integrating into the general trend of economic globalization, and forming closer, solid and sustainable economic ties, can we promote the recovery and development of the industry as soon as possible, and better deal with the security threats of the uncertain industrial chain and supply chain in the future." Chen Dapeng believes that in response to the realistic pressure of economic restart, China's local manufacturing needs to implement its own strategy and technological innovation, open up the "end-to-end" value chain, create differentiated advantages and turn crisis into opportunity.

The three grand gatherings are staged together to seize the opportunity of change. As the host, Keqiao is ready. "Our way of" on-line and off-line "is" four-wheel drive " Feng Hualin said that in the future, wisdom, fashion and internationalization will increasingly become the distinctive characteristics of China's textile city.

According to reports, intelligence is mainly reflected in creating a smart market, such as building a "cloud map" of textile city and optimizing e-commerce ecology. Fashion refers to strengthening the creative design base and improving the fashion functions of International Convention and Exhibition Center. Internationalization is embodied in adhering to the market evolution, promoting the operation mechanism, operating products and supporting services to fully integrate with the international market, and accelerating the construction of market procurement trade mode pilot.

According to this deployment, Keqiao has launched the "Jingwei plan" for design talents in the whole industry. Through the evaluation system of innovative design talents, Keqiao further attracts high-end design talents to Keqiao for entrepreneurship and innovation. Since the beginning of the year, Keqiao has launched "fashion battle epidemic, Keqiao is in action" and "women's clothing fabric fashion cloud classroom", and launched "Keqiao optimization" live broadcast program and other fashion cloud services.

In addition, Keqiao will continue to promote the two action plans of "Silk Road Keqiao · covering the world" and "monthly exhibition and daily fashion show", so as to realize "Keqiao fabrics are sold all over the world, and textile capital is fashionable all over the world". At the same time, we will try our best to make the "world cloth merchants conference", "Keqiao Fashion Week" and "Textile Expo" into three "golden cards" of Keqiao and a new IP of fashion city.