The 8Th Jiangsu (Shengze) Textile Expo Will Be Held Soon

On October 28, the 8th Jiangsu (Shengze) Textile Expo will be held in Shengze International Convention and Exhibition Center.

The exhibition will take "chain the whole industry and build a new pattern" as the orientation, and create a multi-dimensional, multi-level and multi scene textile industry grand gathering for domestic and foreign merchants through the linkage of the whole industry chain, the drive of science and technology fashion, and the interaction between online and offline.

Three day exhibition, fashion release, Summit Forum, business docking, static exhibition Experts, scholars, designers and enterprise representatives from home and abroad will gather together to discuss the transformation and upgrading of the textile industry.

Since this year, in accordance with the requirements of "promoting the formation of a new development pattern with domestic big cycle as the main body and domestic and international dual cycle promoting each other", Shengze, the fashion city, has built the whole industry chain supply and marketing platform by strengthening the chain and supplementing the chain; it has also accelerated the pace of "going out and inviting in" to build a supply and marketing and trade platform; Promote the promotion of market format, accelerate the construction of fashion future city and other measures, strive to build Shengze textile into an important node of the domestic big cycle and the strategic base point of domestic and international dual circulation, and comprehensively enhance the global competitiveness and adhesion of the textile industry.

Join hands with China Textile Federation to build "world class textile industry cluster leading area"

Only by riding the wind and breaking the waves can we forge ahead bravely.

In May of this year, China Textile Industry Federation issued a document, Shengze Town stood out from more than 200 industrial clusters, built a "world-class textile industry cluster leading area" with China Textile Federation, and worked together to promote the scientific and technological, fashion and green development of Shengze textile industry at the industry level, so as to make "China's textile first town" become "the first textile town in the world".

On June 16, at the opening ceremony of 2020 Shengze fashion week, sun Ruizhe, President of China Textile Industry Federation, unveiled the "world-class textile industry cluster leading area". This means that Shengze will introduce more service platforms supporting industrial development, hold more world-wide textile conferences, absorb more overseas rich fashion, brand and design resources, and inject more international brands and technologies Technological innovation, fashion creativity, design and development, talent support, financial services and other new development elements.

In the next four days, sun Ruizhe led a team to carry out research on more than 20 textile enterprises in Shengze, and went deep into key enterprises in the fields of fiber, silk, knitting, printing and dyeing, coating, etc., to understand the advanced experience and difficulties encountered by enterprises in promoting industrial upgrading.

Sun Ruizhe said that China Textile Industry Federation, as the industry guidance unit, will fully support and guide Shengze to build a "world-class textile industry cluster leading area". CFA has departments such as science and technology development department, Ministry of information technology, international trade office, productivity promotion department, social responsibility office, brand work office, etc., as well as China clothing association, China Designers Association, national product development center, etc., which can coordinate with Shengze in multi-level and multi-channel.

China Textile Federation and Shengze will further explore the integration of industrial chain resources, improvement of science and technology level, regional brand construction, market expansion, sustainable development, social responsibility, and integration of domestic and foreign trade, so as to promote the scientific, fashion and green development of Shengze textile industry.

Shengze is the wind vane of the world's popular fabrics.

In order to strengthen the gold lettered signboard of "Chinese fabrics look at Shengze", while making the textile industry bigger, stronger, better and newer, Shengze also strives to build an international trade cluster area around the building economy. Through supporting relevant supporting policies, public service platform, warehousing and logistics and other basic facilities, Shengze has basically completed the gathering of trade entities, leading trade scale, complete trade functions and domestic and foreign trade Coordinated development of the new international trade cluster area, and drive and radiation around the region to achieve a new breakthrough in the development of textile trade.

To build a high-end and high-tech industrial park as the starting point of high-tech industrial cluster, to build a high-tech industrial cluster with high-level and high-tech industrial cluster, and to build a high-tech and high-tech industrial cluster as the starting point of high-tech industrial cluster construction Quality layout of the Oriental future fashion city, so that the textile industry sustainable development ability continued to improve Wang Yibing, member of the Standing Committee of the Wujiang District Committee, Secretary of the Party Working Committee of Wujiang high tech Zone and Secretary of the Party committee of Shengze Town, said.

Cloud is working together online and offline to open up the upstream and downstream industrial chain

Seven years ago, Shengze textile fair was born. Based on the concept of brand development, taking "world fabrics look at Shengze" as the foundation of the exhibition, the Textile Expo has become a grand event of the textile industry with the orientation of "building a platform, providing excellent services, expanding business opportunities and promoting transactions".

After seven years of persistence, the connotation of the fair has been constantly enriched, its quality has been improved, and its scale has been continuously expanded. It has played an important role in promoting business cooperation, strengthening cultural exchange and boosting industrial development. It has become a new trend of Oriental textile industry.

More importantly, the exhibition has played an important role in opening up the upstream and downstream industrial chain through the linkage of the whole industry chain, the drive of science and technology fashion, and the interaction between online and offline.

From June 16 to 19, the cloud exhibition of the 7th Jiangsu (Shengze) Textile Expo was opened online. Nearly 200 Shengze enterprises gathered in the cloud exhibition to display tens of thousands of fashionable, refined and popular fabrics in the four theme exhibition areas of "talking about the Orient", "present future", "women's beauty" and "sustainability".

Around the four major theme exhibition areas, 12 high-quality enterprises selected from nearly 200 exhibitors took advantage of the opportunity to open online trend live broadcasting, with a total of 153230 person times of cloud exhibition traffic. During the exhibition, more than 50 million yuan of purchase intention were obtained from more than 50 enterprises in Zhejiang Province.

Cloud exhibition is in full swing, and offline exhibition is also in full swing.

Compared with the previous exhibitions of "Jiangsu Fashion Association" and "China Fashion Fair", the exhibition space of "Jiangsu Fashion Association" has been expanded.

More importantly, in order to open up the upstream and downstream industry chain, the exhibition also invited high-quality purchasers from important domestic textile industry cluster markets, sent invitation point-to-point from previous purchasers database, and opened online registration channels for purchasers through multiple channels. At the same time, in conjunction with China clothing association and other institutions, invited the managers of various domestic clothing brand enterprises and representatives of domestic clothing associations to Shengze, held a meeting of China's clothing supply chain, and held face-to-face dialogue and in-depth exchange with fabric enterprises.

Through one industry conference, four fashion release shows, two fashion design competitions, four industry forums and one "celebrity dialogue" activity, the exhibition will promote the textile industry to graft fashion creativity and fashion fabrics to multiple designs, further open up the industry chain and fashion interaction, and promote the textile industry to move towards the value chain through the integration and deep integration of "show, exhibition, competition, meeting and commerce" At the same time, it will accelerate the interaction and integration of upstream and downstream, and create a full fashion industrial chain from fabric, R & D, design to ready-made clothing, customization and procurement.

"At present, it has basically formed a good situation of online and offline, interconnection and common development." Sun Jianhua, director of China Oriental Silk Market Management Office, told reporters that online, Shengze has formed a market e-commerce cluster with China silk capital network and Yibu network as the main body, and each e-commerce company has developed in a dislocation way, showing its strong points to serve Shengze textile industry. This year, they also set up Dongfang Yunzhi company to speed up the cooperation with Alibaba in the field of textile trade, and developed the "Dongfang cloud" app. At present, nearly 2000 high-quality textile merchants have settled in and uploaded more than 17000 products.

Go out and come in, the best structure presents the quality connotation of fashion and prosperity

2020 is a very difficult year for the textile industry. In this year, the domestic epidemic led to the decline of consumer demand, and then the foreign epidemic led to the stagnation of foreign trade. In addition, Sino US trade friction, the cyclical decline of textile market and the intensification of industrial gradient transfer The superposition of multiple adverse factors has brought unprecedented challenges to the textile industry and intensified the process of industry reshuffle.

However, challenges and opportunities coexist, and only by seeking opportunities in danger can we ride the storm.

Sun Jianhua told reporters that relying on the huge textile industry cluster advantages and market advantages, Shengze Town has been linked up with the upstream and downstream since this year, insisting on creating the source of fashion and creativity in the Yangtze River Delta as the starting point, setting up the core of ecological green, and promoting the textile industry to wash its lead and set sail again with innovation and fashion empowerment.

The continuous development of "Shengze fabrics travel thousands of miles", let enterprises group exhibition, show Shengze good fabrics to the world. Since this year, more than 500 Shengze textile enterprises have been organized to participate in textile exhibitions in Shanghai, Shenzhen and Nanjing. Taking "Shengze fabrics into brands" as the carrier, Shengze fabric enterprises will be brought to brand clothing enterprises for in-depth cooperation, and nearly 100 Shengze textile enterprises will be led to Shanghai, Beijing, Ningbo and other places for face-to-face communication and docking with brand clothing enterprises.

"Shengze fabric exhibition center" has been set up at home and abroad. The reporter learned that Shengze plans to speed up the layout of Shengze fabric exhibition centers in Shanghai, Shenzhen and other places, and innovate the mode of overseas expansion. It plans to set up overseas "Shengze fabric exhibition center" for the first time. It plans to organize enterprises to set up permanent exhibitions and set up overseas warehouses in Europe, North America and Africa, so as to expand overseas markets.

Only when the sea flows, can we show the true character of a hero.

In order to grasp the east wind of Yangtze River Delta integration, walk out a fashion development road with Shengze characteristics, and build a Shengze fashion ecosystem suitable for industry, living, entrepreneurship and innovation, sharing and integration, Shengze Town will also create a modern core trading area around the industrial form, promote the construction of phase II and phase III of Dongfang City, as well as the construction of intelligent parking lot, intelligent logistics storage, and business supporting facilities To promote the transformation and upgrading of China's Eastern Silk Market. At the same time, create a modern fashion living area around the people in the area, and efficiently support the integrated development of industry, market and city with the optimal infrastructure, so as to better present the quality connotation of fashion prosperity.

"The integration of Wujiang into the Yangtze River Delta ecological green integration development demonstration area is a development opportunity for Shengze textile industry, and ecology, green and sustainable development are the development direction and goal of textile industry." Wang Yibing said that Shengze Town will continue to promote the integration, optimization and upgrading of the upstream and downstream resources of the industrial chain, drive the innovation and market transformation of the textile industry, and constantly move forward towards the "fashion city".