Humen Clothing Fair Has Known For A Long Time: The 25Th China (Humen) International Clothing Fair And Humen Fashion Week Preparation Meeting Held

On the afternoon of November 5, 2020, the coordination meeting of the 25th China (Humen) international clothing trade fair and Humen fashion week (hereinafter referred to as "Service Fair") was held in the town government. Wang Yaoming, deputy secretary of Humen Town Committee and mayor of Humen Town, and other town leaders were present, and all the heads of humen's major functional departments were present to jointly prepare for this clothing fair.

(Photo by Jiang Zhentao)

Wang Yaoming, deputy secretary of Humen Town Committee and mayor of Humen, put forward the following requirements: first, we should improve our understanding. The trade fair is a business card of Humen clothing industry. In particular, under the epidemic situation this year, we should pay more attention to the role of the trade fair in promoting the industry than in previous years. We should perform our respective duties and responsibilities, and conscientiously implement various work; Secondly, we should strictly do a good job in epidemic prevention and control, and implement the work according to the epidemic prevention and control requirements of provincial and municipal major events. Moreover, we should pay attention to the city image, strengthen the construction of sewage pipe network, and make sure that the construction of civilized and harmonious urban environment is created for the service fair; In addition, to ensure the fire safety and food safety, do a good job in the fire safety and food safety work of the venues, shopping malls, hotels and restaurants during the service fair. He asked that all of us should work together to make this clothing fair a vivid and colorful event, and do a good job in this annual fashion event that shows the image and vitality of Humen city.

Huang Peimin, member of Humen Town Party committee, presided over the meeting, introduced the preparation progress of the current service fair and interpreted the overall implementation plan. The leaders of each working group put forward work requirements for their work.

At the same time, there are more than 20 square meters of exhibition hall and auxiliary clothing market in Humen Town, covering a total area of more than 30 square meters. As in previous years, the activities of this fair are still colorful and full of expectations. The main contents are as follows:

　　 Activity overview

Opening activities (3)

1. Media meeting

Time: November 18, 2020, 3:00 p.m

Venue: multi language hall, Longquan International Hotel, Dongguan

2. Welcome dinner

Time: November 18, 2020, 6:30 p.m

Venue: banquet hall, 4th floor, Longquan International Hotel, Dongguan

3. The opening ceremony of the 25th Service Fair

Time: 9:30 – 10:00 am, November 19, 2020

Venue: the main square of Humen Convention and Exhibition Center

　　 Special activities (9 items)

1. 2020 Humen Fashion Festival

Time: November 20-21

Venue: Humen Exhibition Center and foyer on the first floor of Fumin fashion city

2. The final of the 21st "Humen Cup" International Youth Design (women's wear) competition

Time: November 19, 2020, 7:30 – 9:30 pm

Venue: Fashion release Hall of Humen Convention and Exhibition Center

3. 2020 China garment printing creative boutique Exhibition

Time: November 19-22, 2020

Venue: Exhibition Hall of Humen Convention and Exhibition Center

4. Fabrics China fashion trend release and interactive fashion experience

Time: November 19-22, 2020

Venue: Exhibition Hall of Humen Convention and Exhibition Center

5. Exhibition area of social responsibility of Chinese brands

Time: November 19-22, 2020

Venue: Exhibition Hall of Humen Convention and Exhibition Center

6. 2020 China Textile and Garment Supply Chain Forum

Time: November 19, 2020, 1:30 – 5:30 pm

Venue: multi language hall, 4th floor, Longquan International Hotel, Dongguan

7. Release of the "waska" media influence list of China's pregnant and infant industry in 2020

20:00 PM, May 20, 2020

Venue: Oriental Hall A, 8 / F, Merc Wilton Hotel

8. New media Shuo Yin operation personnel training lecture

Time: November 21, 2020, 1:30 – 5:30 pm

Venue: conference room on the third floor of Humen Convention and Exhibition Center

9. Launching ceremony of special theme activity of consumption promotion in the first 100 days of the end of 2020 Humen year and Tesco Humen shopping and Food Festival

Time: November 20-22, 2020, 2:00 p.m. - 10:00 p.m

Venue: the square outside Humen International Shopping Center

　　 The fashion show

The main show venue of this fashion week is located in the fashion release Hall of Humen Exhibition Center, which is performed by famous models of new silk road model company. "Fashion competition" of "Yihuo fashion group", "yihumen fashion show" and "fashion show" of "yihumen" and "yihumen fashion show", including "yihumen fashion show" and "fashion show" of "yihumen" and "yihuyidian" China children's model competition - Dongguan District final.

　　 Highlights of the exhibition, highlighting the "five new"

New mode of exhibition

In 2020, the global epidemic of Xinguan will have a great impact on the fashion industry. Due to the influence of foreign epidemic situation, we can no longer invite hundreds of foreign businessmen from hundreds of foreign countries to visit Humen in person to connect with exhibitors. In the post epidemic era and digital economy era, new channels and new marketing models become the urgent needs of high-quality development of enterprises. To this end, this fair will keep pace with the times, and will realize the online and offline consecutive exhibition. For the first time, it will open the live broadcast feast of online cloud exhibition. It will display the enterprise and product information of exhibitors by multi-dimensional graphics and video with live broadcast, VR, 5g and other technologies. Through the use of digital means, it will break through the limitation of time and space, so that domestic and foreign purchasers and exhibitors who can't attend the exhibition can carry out seamless docking Through cooperation negotiation and order placing, the exhibition of exhibitors and shopping in cloud will be realized, and more substantial trade and cooperation will be promoted, the ecological chain will be prized and the industrial chain will be connected to help the exhibitors to expand the market, grasp the new business opportunities under the new situation, and promote the strong recovery of Commerce and trade.

At the same time, the rich and colorful offline activities such as fashion release, design events, professional forums, docking meetings, trade fairs and other offline activities during the Service Fair will also be synchronized online and offline by means of live broadcast. The professional live broadcast team invited by the organizing committee will also survey the details of each booth, interview the responsible persons of various brands, and present the fashion trend and fashion elements zero distance In front of the audience.

　　 New vitality of Humen

Humen is located in the middle of the Great Pearl River Delta, a world-class metropolitan area. It is located at the intersection of the Golden Coast and the golden waterway. With developed sea, land and air transportation, Humen can enjoy the functions of a first-class city at the cost of a third-class city. At present, Humen is firmly seizing the important strategic opportunities of "three areas" superimposed by the construction of Guangdong Hong Kong Macao Bay area, Shenzhen's construction of the first demonstration area of socialism with Chinese characteristics, and Dongguan's construction of Guangdong Province's manufacturing industry supply side structural reform and innovation experimental area, adhere to the development of Dongguan Binhai Bay New Area as the traction and promotion, actively expand the industrial development space, vigorously improve the quality of the city, and speed up The transformation of new and old kinetic energy is committed to promoting a higher level of opening up and higher quality development. Moreover, Humen clothing industry cluster is huge, the industrial chain is perfect, and the market system is mature. The numerous advantages of Humen have attracted more and more well-known enterprises in the industry to settle in Humen for development. They are very optimistic about the trade platform of the service fair. This can be seen from the participating enterprises of this trade fair.

Xianxin garment company

Ou Shiyu clothing

Founded by French Claudine Bertinotti, Xianxin garment company has been rooted in Humen for nearly 30 years. Its product positioning is medium and high-end women's wear, and 100% of the products are exported to the UK and Australia, especially in the UK, which is very popular. Even the fashion worn by Princess Kate in England when attending many important occasions is "Xianxin". In the past three years, the number of orders dropped sharply. This time, we hope to open up China's market and help enterprises transform from foreign trade to domestic sales; Ou Shiyu clothing is headquartered in Shenzhen. Previously, it set its operation center in Humen, and moved its investment center to humen at the end of last year. Ou Shiyu has been working in the underwear market for 21 years, expanding more than 1000 exclusive stores across the country, occupying a unique place in the industry. This year is the first time to participate in Humen clothing fair, and will display brand patented products in 2021; Zhejiang fimoxi Brand Management Co., Ltd. from Guangzhou mainly produces high-end knitted cashmere wool accessories. This year is the third Clothing Fair, expecting a greater breakthrough in the Guangdong market. In addition, Shenzhen shimenfen company and Guangzhou fashion supply chain management company hope to make use of the service fair to realize new development.

Shi manfen

Phoebe

In the main visual design of all street scenes, advertisements, background boards, publicity materials, cards, etc. of this year's Clothing Fair, circles and circles are combined with lines full of sense of science and technology, implying that under the epidemic situation, humen's major industries are rapidly building a new environment of immunity and vitality, and the integrated development and "double cycle" strategy of Guangdong, Hong Kong and Macao Bay area show the unusual situation this year The new vitality of Humen in the period.

　　 New features of industry

Through the baptism of the epidemic situation, Humen garment industry is still standing still. On the one hand, it is because of its strong industrial strength and solid foundation. On the other hand, it is due to its strong strength, timely adjustment of business strategy and strong anti risk ability. As the epitome of industrial development, this has also been better reflected in the current trade fair. For example, the exhibitor recalled Fanghua's image. In the past years, the proportion of foreign companies was relatively large, and it was almost zero after the epidemic. It was not easy to switch to the domestic market. Therefore, the brand set up a new way to cooperate with Xiangshan music group, a music training institution in Humen, to establish the "hemp bean elephant children's clothing design enlightenment workshop". Less than one month after the opening of the course, it has opened four stores, attracting more than 200 students Only 5 years old, the oldest is only 15 years old. Later, the course entered 430 classes (4:30 p.m.) in Central Primary School, Dongfang primary school and Ludong primary school. The response was very enthusiastic, and the number of students increased rapidly to nearly 600. At this clothing fair, the strength and style of Humen clothing design reserve talents will be displayed in the way of on-site production by primary school staff and model show. Another example is listening to Yuxuan clothing, which has maintained a growth rate of 40% under the epidemic situation, which is mainly due to the diversified development strategy of the enterprise. While doing garment processing, it also creates its own garden clothing brand and color makeup brand, and adopts new marketing methods such as live broadcast timely.

　　 New trends in the industry

This year's Fashion Fair is still the grandstand of fashion trend. Nine fashion shows will be performed by famous models of new silk road. The latest fashion masterpieces of pure, Fumin, Oudian, Yiao, mumiandao, Agassi and other top designers in the industry, especially the 2020 International Fashion Challenge show of "global fashion · hand in hand with Humen" will surely ignite the fashion boiling point of this fashion week, Five famous global designer brands, including neith nyer from Paris, Jacqueline conoir from New York, Jeff banks from London, Maurizio pecoraro from Milan, and Alicia Lee from China will compete on the top of fashion. The founders of these brands are famous design masters in the industry, or have served as Givenchy, caven and Gianni He has won many international fashion designers' awards such as fashion week in New York, Shanghai, etc; The 30 pieces of works that participated in the final of "Humen Cup" International Youth Design (women's wear) competition stood out from 2857 works from 16 countries and regions, including Malaysia, France, South Korea, Mexico, the United States, the United Kingdom and China, representing the world's fashion cutting-edge design The release of the "Vasca" media influence list of China's pregnant and infant industry and the direct train for the discussion of China's children's wear trend, as well as the lecture on the training of new media chattering operation talents, will also bring a feast of wisdom by the industry KOL, which will interpret the new trends, new models and new ideas, produce the collision of views and the confrontation of ideas The most popular fabrics and printing in today's industry will also be displayed in exhibition areas such as China's fashion trend release and fashion interactive experience activities, 2020 China clothing printing creative boutique exhibition, etc All kinds of colorful activities jointly analyze the current industry trend and crack the fashion code.

　　 New driving force of economy

Under the new situation, we need to tap the huge domestic demand potential, lead the international cycle with the domestic big cycle, and realize the sustainable economic and social development. Therefore, actively integrating into the "domestic and international dual cycle" has become an important foothold for the fashion industry to seek new development. In the post epidemic era and under the new situation, the 25 year service trade fair will become a window to build a "double cycle" pattern in humen and inject new impetus into the economic and social development of Humen.

In order to actively deal with the impact of the epidemic on production and consumption, and support enterprises to tide over the difficulties, this year's Service Fair has made great efforts. First, it has attracted professional merchants to exhibitors through online and offline linkage. Secondly, in the public open day two days after the exhibition, it has strengthened the three major functions of factory direct sales, export to domestic sales and inventory transaction Huijia's "consumption dinner" also opened a night party at 9:00 p.m. for the first time (the evening of 20-21) to activate the night economy, better release the residents' consumption potential and realize the recovery of consumption growth. In addition, during the service fair, the launching ceremony of the special theme activity of "tackling key problems and promoting consumption in the first 100 days of 2020 Humen year old year" and Tesco Humen shopping and food festival "will be held simultaneously during the service fair Automobile, retail, home appliances and other special products are displayed and sold in a centralized way, creating a one-stop "eating, drinking, playing and Tesco" immersive consumption scene for the public, so as to promote the prosperity of purchase and sales.

Click: Review the highlights of the past Humen Fashion Fair