What Does SEMA Wear For The 2021 Winter New Product Launch? Generation Z Is About Comfort

On September 21, 2021, the high-profile Semir tremolo super product day "crossing the comfort zone" launched its 2021 winter new product launch in Chaka Salt Lake, Qinghai Province. This 25-year-old national brand has renewed the brand spirit of "what you wear" on this super show. The show is also an important part of the joint activities of SEMA x Shuo Yin and super product day, which has aroused extensive attention and heated discussion from all walks of life.

Through the tea card, immersed in the winter "comfortable fashion"

Chaka Salt Lake is fresh and pure, vast and flat. The lake water reflects the blue sky and white clouds and the Qilian Kunlun Mountains with perennial snow like a mirror, forming a comfortable landscape of "lake water and long sky, salt lake and snow peak shine together".

SEMAR fully respects and protects the original natural landscape, and sets up a modern geometric mirror device in an extremely simple way. The space between two landmarks running through Chaka Salt Lake in parallel becomes a unique fashion T-stage. Dashu also has special ideas in artistic conception creation. The sound of nature played by the live musicians complements the scene in front of them. In a place far away from the noise and noise at an altitude of 3059 meters, Dashu presented an immersive empty music meeting of "crossing the comfortable place" with show in the lake and Lake in the show.

Daxiu new products are divided into two parts: functional leisure and Chinese culture. The functional leisure section includes the new winter products of Smartech series (Smart Series) and Smartech ✕ Rico Lee designer co branded series; The Chinese culture plate mainly promotes the "national made Senma" series.

Since its launch in 2021, the Smartech series has been well received by consumers. Through the "smart" in function and design, the series gives the product a new comfortable experience. Smartech's new winter products focus on light and warm, protection and heating functions. Through advanced technology, we can help the new generation of young people to get comfortable experience in cold winter.

Samma Smartech is co branded with Rico Lee, a Chinese outdoor designer who has been the R & D director of Northland and acome, and brought outdoor originality to Shanghai international fashion week for the first time, Created cool and interesting leading series. In the design, it adopts the geometric deconstruction pattern of fashion, integrates the design concept of tooling, and collides and stitches different materials of the same color system. In winter, the top performance thermal insulation material is used to provide reliable protection against extreme weather due to its super functional performance. Conflict and integration, technology and trends are combined here with a new look.

The highlight of this conference is the "made in China" series. Inspired by traditional architecture and pattern totem, this contemporary fashion design series combines ancient national style design elements and takes traditional architectural color as the main tone. It not only inherits Chinese culture, but also injects young fashion creativity. This series fully presents the innovative integration of classics and youth culture. SEMA empowers young people to strengthen their cultural confidence, and once again shows the national foundation.

Each look in the show is the most intuitive embodiment of tenacity, low profile and high quality made in China. As an excellent local enterprise in China, over the past 25 years, SEMAR has deeply understood the clothing demands of young people. From fashion to comfort, from fabric to function, it has made unremitting iterations of national made design, adhered to the quality of national made products and assumed the responsibility of national made products. While creating a comfortable and fashionable style for the new generation, the brand also constantly inspires and inspires their inner Chinese cultural self-confidence and national pride with their hands-on practice.

Star big V, experience "comfortable environment" in person

At the press conference, ixform Luo Yizhou, spokesman of SEMAR Smartech series, attended the event; At the same time, Senma xingtui guanjingyao, Cenozoic supermodel Lu Xianren, Toni female monk, Daban wear and match notes, Ava Foo, Nikki min and other popular fashion celebrities attended the scene. After the show, they expressed their praise to the press conference.

In an interview with the media, Hu Xiangzhou, general manager of the brand division of SEMAR, made a profound and unique analysis of the brand proposition of "what you wear is what you wear". He said that for the new generation, the ideal pursuit of clothing can be realized only when the physical and psychological are satisfied together and comfortable without burden. Therefore, SEMAR innovates in fabric, function and pattern to fit the fast-paced life of the younger generation in China. This is also an important embodiment of the spirit of "what you wear", that is, to be comfortable is to be yourself.

As the spokesperson of Smartech series, Luo Yizhou, as the spokesman of Z generation, talked about his personal feelings after deeply experiencing the series of products: "Smartech series adds functional design to leisure categories for innovation, so that young people who strive for their ideals can enjoy the smart life brought by wearing them.", It also shows the original intention of SEMA to create Smartech series for generation Z with a deep insight into the clothing needs of the new generation of young people. Turning clothing into a tool for self-expression can help them to be more comfortable, time-saving and energy-saving in life and work, and create a comfortable and independent life intelligently.

Deeply socialize with generation Z, renew the brand spirit of "what you wear"

　　 Samma The brand spirit of "what you wear" is accompanied by the growth of countless post-80s and 90s, and is deeply imprinted in their youth memory; Today, when the social culture, consumer psychology and marketing channels have undergone earth shaking changes, the brand can still have a cordial and in-depth dialogue and communication with generation Z without any barrier based on this spirit.

This time, SEMAR joined hands with the "Shuo Yin super product day" to integrate the advantages of the platform, establish a brand exclusive marketing position in the field of e-commerce interest, and deeply connect with generation Z in social and emotional aspects. On the same day, the double platform live broadcast of the whole event was carried out simultaneously, which further enriched the online fan experience, skillfully used the live broadcast tools, integrated the interest content under the brand-new marketing idea, formed the flow resultant force, let the audience experience the best comfortable state of "what to wear", and let the explosive force of offline activities explore new consumer demand online, Through the boundary of content and sales transformation, we can realize the win-win effect of "buy as you see" and "weed as you plant".

From September 20 to 26, whatever you wear is what you wear. The tremolo challenge is in full swing, Samma Xingtui guanjingyu and head KOL drive large-scale UGC to participate in the challenge and inspire challenge inspiration. A large number of head KOLs then drive large-scale UGC to participate and maintain the interactive long tail effect of high activity. September 26 Shuo Yin super product day big Day, the brand ambassador, Mr. Li Luxiu will be landing in the comfortable live room of SEMAR to provide "comfortable" pet powder welfare, which is worth looking forward to.

In addition, SEMA, in conjunction with tremolo super product day, has created a 158 square meter maze of tremolo mirrors on the sky boundary of Chaka Salt Lake, which has also become one of the most eye-catching scenic spots in the grand show. Through a series of accurate and insightful copywriting, mirror maze explores the dressing problems that every ordinary young person will encounter, and also guides young people to return to the essence of clothing comfort.

From the times square of New York to the top ten cities in China, SEMAR concentrated its stores, business district and landmark led to ignite the heat. Online stores and offline stores, from products to scenes, have a panoramic layout of "crossing the comfort zone". On the day of the big show, the store's live watching interactive activity attracted many members and fans to participate in the activity.

With a 360 degree comprehensive effort, SEMAR has successfully turned the winter launch conference of "crossing the comfort zone" into an o2o all-round socialized super marketing event.

The natural comfort of Chaka Salt Lake, the permeability and comfort of show facilities, the ethereal comfort of live band, and the smart and comfortable fashion items all perfectly demonstrate the "comfortable fashion" concept of SEMAR. This concept is based on the precise insight of the new generation of consumers and the brand-new expression of "what you wear is what you wear". Regarding the brand spirit connotation of "what to wear is what", Senma firmly believes that "wearing not only represents clothes, but also represents a kind of spiritual attitude. What kind of spirit you wear on your body, you will become what you look like“

　　 About Semir

　　 Samma Semir, founded in 1996, is a leading national lifestyle brand in the market. It continues to provide China's youth in the new era with multi scene, high-quality and cost-effective clothing products, and conveys a confident, integrated, friendly, interesting and comfortable lifestyle. Through the mainstream fashion design, functional and high-quality fabric products, we can help the new youth freely switch between the diversified scenes of work and play, and keep relaxed, efficient and confident.