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Expo: Scottish Pavilion Innovation And Classics Contribute To The Sustainable Development Of Fashion Industry

2021/11/8 16:45:00 0

FairsScotland

      On November 5, the 4th China International Import Expo opened at the Shanghai National Convention and Exhibition Center. With 14 Scottish lifestyle brands, the Scottish International Development Agency (SIDA) made a spectacular appearance, bringing a "Scottish feast" of exquisite flavor and ingenuity to Chinese buyers.  

Scottish lifestyle brands in Expo   Deepen business cooperation with Chinese Enterprises  

Speech by Mr. Hu Keding, British Consul General in Shanghai

On November 6, British Consul General in Shanghai, Chris wood, attended the opening ceremony and delivered a speech. He particularly praised the achievements of economic and commercial cooperation between China and Britain in recent years, and said that "The British government attaches great importance to the good trade relations between Scotland and China, and hopes to further deepen the business cooperation between Scottish enterprises and Chinese enterprises by participating in the fair, a national event.

Xue Yingjie, assistant to the president of Greenland Group and general manager of trading port group, a strategic partner of SDB, said in his speech that Greenland Group will keep close contact with Scottish enterprises through the public service platform of Greenland trade port (Hongqiao), constantly enrich import categories and expand import scale, Promote quality products from Scotland to Chinese consumers.  

"As the host of the 26th UN Meteorological Congress, Scotland is constantly taking policy and industrial management as the starting point to lead the world to a" low carbon economy, "said Cui Yueqin, a representative of Scottish fashion consumer goods trade, "In the field of fashion consumer goods, many local brands, through the optimization of technology and production process and bold innovation, ensure the green and environmental protection of each production link, giving Scottish fashion consumer goods a unique temperature and strength."  

Dai Pinghua, general manager of trespass, one of the exhibitors of the Scottish Pavilion, gave a speech to introduce trespass's long history and brand culture. "As a representative of Scottish enterprises in China, I have witnessed the gradual growth of China's consumer market and the continuous optimization of business environment. This year's fair can be held as scheduled, which fully demonstrates the vitality of China's economy and China's determination to continuously promote the opening up, and also strengthens our confidence in continuing to cultivate the Chinese market."  

From left to right are Dai Pinghua, general manager of trespass; Hu Keding, British Consul General in Shanghai; assistant to President of Greenland Group; Xue Yingjie, general manager of trade port group; Cui Yueqin, trade representative of Scottish fashion consumer goods

In 2020, Scotland's exports of fashion consumer goods to China have increased by more than 15%. More and more Scottish enterprises hope to promote business cooperation with Chinese enterprises by participating in the fair and bring more quality and sustainable food, wine and fashion consumer goods to the Chinese market. This is also the second year in a row that the Scottish International Development Agency has led to the exhibition. The Fair provides a high-quality business platform for Scottish enterprises to discuss and cooperate with Chinese enterprises, so that both sides have more feasibility and potential opportunities for in-depth practice.

  Pay homage to nature with originality and ingenuity   Scotland is at the right time!  

From November 6 to 10, "Scotland now Scotland is the right time!" the wonderful collision of innovation and classics creates a magical spark of inspiration. 14 Scottish lifestyle brands gathered in the Scottish lifestyle Pavilion of Shanghai National Convention and Exhibition Center to bring the immersive experience of Scotland's multi-dimensional elegant space and time for visitors. Here, the gentleness and green from Scotland are presented concretely: for example, johnstons of Elgin, a 100 year old cashmere brand, and eribe, a small and beautiful jacquard sweater brand in fairland, Scotland; There are five shoe bag accessories brands, including Islander, which uses Scottish Harris tweed to make shoe bags, Rocio, which adheres to the concept of niche environmental protection design; Inspired by Scotland's mountainous islands, three fragrance skin care brands, such as essence of Harris, and two outdoor sports brands such as trespass, etc.  

The textile industry is an important pillar of Scotland's economic development. When it comes to textiles, what do you think of? Soft, warm and other keywords, erib é for you. "Fair Island sweater" originated from faire island in northern Scotland. It is knitted by local women with wool and has special lifting patterns. Erib é reinforces this traditional pattern with its modern design. With hundreds of years of knitting technology and the highest quality natural yarn, it is extremely soft and brings excellent wearing experience. It is committed to creating luxurious and modern knitwear. In erib é, colorful colors, complex and beautiful patterns, there is always a precise "snipe" to your aesthetic, so that you can easily release amazing charm!  

What kind of wonderful reaction can tradition and innovation produce in Scotland? The answer is - the luxury of environmental protection. Rocio, an advanced fashion handbag design brand from Scotland, has been committed to creating a unique design series since its establishment in 2006, which makes fashion return to nature. The founder Hamish constantly explores the possibility of combining natural and traditional materials with modern fashion design. He chooses the high-quality "acacia tree" with a tree age of more than 1000 years, and takes more than 4 weeks to make it by hand. Every customer receives not only a natural and elegant handbag, but also a unique artwork, which perfectly interprets the texture of ecological luxury.  

What role can the water after dyeing play? Todd & Duncan, with a history of 100 years, tells you the answer - since 1867, every strand of Todd & Duncan yarn has been born in the Loch Leven factory, weaving cashmere in the traditional Scottish way that has been passed down from generation to generation. Its factory is located in the world-famous RSPB nature reserve. The unique natural environment and pure and soft water quality make Todd & Duncan unique cashmere quality and color. After being treated by Todd & Duncan environmental protection dyeing, the water can continue to return to Lake Levin, providing birds in this reserve with breeding, making them born in nature and belonging to nature.  

Another time honored brand from Scotland is johnstons of Elgin, a leading brand of cashmere products, which is certified by the British royal family. Since 1797, efforts have been made to use renewable, biodegradable natural fibers. In April 2021, johnstons of Elgin was awarded the Queen's Award for enterprise for her efforts in sustainable development.  

Maybe you've heard of Paisley's reputation! The 174 year old paisley pattern is from Paisley on the west coast of Scotland, where whitehill & Wilson is located. Most of its pattern design inspiration comes from the hand-painted archives built in the 19th century. The products are made with the best natural materials, and the weaving skills are passed down from generation to generation.

Islander is committed to the design and production of beautiful and fashionable high-end Harris tweed shoes and shoes. Its products are made of Harris tweed, the only fabric in the world with legal provisions. It combines strong Scottish style with modern design, organically integrates classic and natural, fashion and noble, showing the British fashion of collision between tradition and modernity.  

Never stop imagining, Begg & Co draws inspiration from Scotland's rich and diverse cultural heritage. Its highly skilled textile and weaving team focuses on craftsmanship and quality, making exquisite sweaters, scarves, and blankets, infusing every piece with care, dedication and love.  

Known for producing the traditional Scottish headwear "bonnets" in Glengarry and Balmoral, Mackie draws on the rich textile heritage of Ayrshire and incorporates vivid colors and patterns to bring Scotland's leading high-end hat, scarf and glove knitwear.  

Rainy Scotland also gave birth to the world's best waterproof coat. The 100% waterproof rubber bonded waterproof coat is a landmark product from Hancock. Two layers of cloth are bonded to a layer of rubber to form an impenetrable barrier. Hancock has a history of more than 170 years. It is famous for its handmade products. It cooperates with many unique designers and studios in the world to create a series of products integrating art and urban life.

Explore all kinds of possibilities and constantly break through the boundaries of innovation! Trespass, one of the most successful outdoor clothing retailers in the UK, provides a wide range of products from walking boots to outdoor appliances, and develops new technologies and materials, including tres tex and tres shield. Its products are sold in more than 60 countries and regions around the world, and currently has more than 300 stores around the world. Trespass believes that regardless of your age, no matter where you live in the world, you can embrace the colorful outdoor world!  

Scotland, which combines tradition and innovation, also brings heart to children. Team Magnus Magnus Magnus was founded in Scotland in 2010. It cooperates with children and sports experts to develop an entry-level sports equipment series for children. The cool appearance and ergonomic products can greatly stimulate children's sports passion! Magnus team will be your best partner to prepare your children for their lifelong health.

Handmade is the most noble luxury. Highland Soap Handmade soap is handmade by traditional technology with a history of hundreds of years. It uses organic and natural ingredients and sustainable packaging. Each batch of high-quality soap produced in small batch takes up to four weeks to process. It takes you into a living art space full of Scottish natural charm.  

The Edinburgh natural skincare Co, founded in 2010, insists on using pure natural high-quality raw materials without using any synthetic materials, pigments or artificial preservatives to create a 100% natural skincare series.

Essence of Harris, a brand focusing on high-end candles and home life, is headquartered in Harris island on the west coast of Scotland. It is committed to creating high-quality and pure natural products, demonstrating the fine tradition of "handmade and carefully made" in the Scottish island area.

 

During the Expo, Youku, Xinhua live cloud, Sina, No.1 Textile Network and other platforms conducted synchronous online live broadcast of Scottish lifestyle Museum, showing the unique charm of Scottish fashion life from multiple perspectives. Visitors can interact with each other through the Internet without leaving their homes, enjoying the boundless blend of Scotland's century old elegant style and innovative power.

     Scottish fashion consumer goods companies are committed to the pursuit of a balance between nature and fashion, achieving sustainability goals through innovative manufacturing technologies and the use of sustainable fibers as much as possible to reflect the shared vision of "sustainable development". In the future, the collaborative development of the supply chain of fashion life industry between China and Scotland will be closer, more efficient and more sustainable, realizing the sharing of opportunities, complementary advantages and win-win development.

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