Domestic Men's Wear Brand New Tactics: Cross Border Marketing

Before the arrival of the men's clothing sales season in autumn and winter, the domestic men's wear brands such as the seven wolves, CABBEEN and Li Lang have launched cross-border marketing, hoping to seize the market opportunities.

More and more brands realize that

What we need is not only satisfied products, but also richer and more solid services and experiences.

Although online shopping is popular, the pleasure of shopping in stores can not be replaced, especially in men's wear market.

Cross boundary marketing can not only bring more potential consumers and better shopping experience to the brand, but also combine with some fashionable lifestyle to attract women.

The consumption probability.

For example, the Tencent recently launched the hand travel "thunder fighter" with a large number of geometric shapes and lines.

From this we found the attributes that fit with the "triangle wolf standard", and worked together with the "thunder fighter" to launch the "Sirius machine" series of commodities, so that the seven wolves brands had the opportunity to contact younger consumers.

And CABBEEN has opened two one-stop shop, in addition to clothing and other goods, the shop also provides professional cross-border services such as French coffee, dessert, fashion flower, modeling, home and so on, allowing customers to experience different lifestyles in a very artistic atmosphere.

Li Lang's men's wear is also a cross-border art. After becoming "the only clothing partner of Van Gogh's China Tour", he further implemented the concept of autumn winter clothing, playing with art and fashion.