In 2015, The Consumption Of Tourists In China Was About 1 Trillion And 200 Billion.

According to the Ministry of commerce data, in 2015, Chinese tourists spent about 1 trillion and 200 billion yuan abroad, maintaining the title of the world's major tourism consumption groups.

In the past, Chinese tourists were known as "walking purses".

Convenience,

The red fire can not be "walking" can also be "wallet".

Experts said that solving the problem of consumption outflow should start from two aspects of supply and demand.

According to the estimation of the operating income of more than 20 thousand brands in the brand library, the Institute of wealth research found that in 2015, Chinese consumers spent 116 billion 800 million dollars on global luxury goods, and the Chinese bought 46% of the world's total year.

。

Of these, 91 billion US dollars took place abroad, accounting for 78% of the total.

That is to say, nearly 80% of Chinese luxury consumption is "overseas goods".

The price factor is still

The most attractive place.

Data show that the average price difference of alcoholic products is as high as 64%, the highest price difference is 85%, the average price difference of wrist watches is 33%, and the highest price difference is 83%.

And clothing, perfume, bags, cosmetics and clothes that consumers often buy.

The spread is below 30%.

According to data from overseas wharf, the mainstream population of overseas shopping centers are between 25 and 40 years old. Among the 25 to 30 year old users, they prefer the shoes and clothes, and the users aged 30 to 35 prefer the digital bag. The users aged 35 to 40 are concerned about the products of nutrition and health besides jewelry.

Experts expect that Chinese consumers will further increase their demand for high-end durable consumer brands in the future, and repatriate overseas consumption is a long way to go.

In addition to taxes, retail prices include operating costs such as channels, rents, and gross profit margins pursued by manufacturers.

For example, the goods purchased in duty-free shops in Hainan are still more expensive than foreign countries. Even if New Zealand imported milk powder is free of duty in China, the final price of milk powder is still high.

Wang Yuqing, head of Taxation teaching and research section of Shanghai Jiao Tong University Overseas Education Institute, said.

In addition, the development of domestic high-end retail industry is lagging behind, which has led to a weak consumer demand.

The domestic high-end retail industry represented by duty-free shops has not yet played a proper role in attracting the return of high-end purchasing power. It reflects that China's high-end retail industry has many shortcomings in coping with "consumption upgrading".

"To solve the problem of consumption outflow, we should start from two aspects of supply and demand."

Zhou Ting, President of the Institute of wealth and quality research, said that in terms of supply, the quality supervision and technology level should be improved; in terms of demand, the tax relief of domestic commercial and trading enterprises should be promoted, and the direct and indirect taxes in circulation should be reduced, so as to reduce the terminal price.

The most important thing is to strengthen the support for the national industry and cultivate the brand of "high quality consumption".

Apart from selling first-line brands, the duty-free shops in Japan and South Korea also include special products with good reputation in the country.

The upgrading of national brand is the basis of consumption and the "ballast stone" of real consumption.

Zhou Ting said.