Women'S Clothing Brand Jorya'S Parent Company Xinhe Shares Listed And Approved To Land In Shenzhen Stock Exchange

According to the company's initial application, the company has recently approved the application for the project by Shenzhen Guanghe gold Co., Ltd. (2) according to the company's legal requirements, such as the company's parent company.

It is understood that Xinhe shares had been preparing for listing for many times before, but it failed in the end.

It is also reported that in 2007, the company planned to list overseas, but the operation failed for several years. In May 2014, Xinhe company disclosed the A-share prospectus for the first time and planned to land on the Shanghai Stock Exchange. However, due to the decrease in the number of stores and the sharp decline in performance, the initial application was not approved. In May and October 2019, Xinhe shares updated the IPO prospectus twice, which launched a shock to the Shenzhen Stock Exchange.

On July 23 this year, Xinhe shares successfully launched the meeting.

According to the Xinhe share prospectus, the company's initial public offering of shares is no less than 80.01 million shares, which does not involve the public offering of shares by shareholders. The number of shares publicly issued is not less than 10.00% of the total share capital after the issuance, and the total share capital after the issuance is no less than 40.001 million shares. The funds raised in this issuance are used for the main business.

Among them, 670 million yuan will be used for the construction of brand marketing network. After the completion of the project, 365 self operated stores will be added, and the remaining funds will be used for enterprise information construction projects, warehousing and logistics distribution center projects, and other working capital related to the main business. The details are as follows:

According to the data, Xinhe Co., Ltd. is mainly engaged in the design, production and sales of medium and high-end women's wear. It has seven self-made brands, including high-end brands jorya and jorya weekend, as well as medium and high-end brands Λ nm Λ Ni (enmanlin), givh Shyh, Caroline, aivei and QDA. The main brand jorya was founded in 20 In the early 1990s, it is one of the domestic independent high-end women's wear brands with a long history.

As of the end of June 2019, Xinhe shares has 574 sales stores in all provinces and municipalities except Tibet, as well as in Taiwan and Macao, which are distributed in high-grade shopping malls such as Beijing Oriental Plaza, Guangzhou Taiguhui, Beijing SKP, Shanghai ganghui, Shenzhen Mixc, Nanjing Deji Plaza, etc.

In 2016, 2017, 2018 and the first half of 2019, the operating revenue of Xinhe shares was 1.498 billion yuan, 1.634 billion yuan, 1.760 billion yuan and 900 million yuan respectively, and the net profit attributable to the parent company was 185 million yuan, 192 million yuan, 206 million yuan and 112 million yuan respectively; the sales volume of e-commerce was 137 million yuan, 148.9 million yuan, 177 million yuan and 96.8863 million yuan respectively, showing an increasing trend year by year, accounting for 9.31% respectively 9.07%、10.08%、10.81%。

However, it should be noted that Xinhe shares currently relies too much on the "jorya" brand. In 2018, the sales revenue of "jorya" and "jorya weekly" women's wear brands accounted for about 50%.