Forecast And Analysis On Market Scale And Development Prospect Of China'S Medium And High End Women'S Wear Industry In 2020 (Figure)

China business intelligence network news: Women's clothing industry is the most active market, the most complex demand, the largest capacity of the sub industry, with a broad market space. Women's requirements for fashion and fashion lead to the phenomenon that the products are updated quickly and the industry is relatively scattered. With the start of multi brand construction of women's clothing companies in China, it is expected to form a multi brand fashion operation group enterprise in the future.

According to statistics, the market size of China's women's wear industry will exceed trillion yuan in 2019, with a year-on-year growth of 4.95%. According to the prediction of China Business Industry Research Institute, it is estimated that the scale of China's women's wear market will reach 1071.2 billion yuan in 2020.

Data source: compiled by Euromonitor International and China Business Industry Research Institute

The market prospect of medium and high-end women's wear is good

With the improvement of the income level of Chinese residents, the consumption structure of residents will continue to upgrade, and residents will gradually increase the proportion of consumption of optional consumer goods. In the field of clothing, consumption upgrading is embodied in gradually changing the original pure functional consumption concept, paying more attention to brand experience, shifting from focusing on the use value of products to paying attention to the personalized, fashionable and cultural connotation of products. Consumers will pay more attention to the medium and high-end women's wear with quality, brand style, brand culture and shopping experience, as well as their willingness and ability to consume middle and high-end women's wear Gradually strengthen. The medium and high-end women's wear market has a good market prospect.

According to the data, the proportion of medium and high-end women's clothing retail sales in the women's wear market has been steadily increasing in the past five years. It is estimated that the proportion of medium and high-end women's clothing retail sales in the women's clothing market will increase more rapidly, from 22.4% in 2016 to 23% in 2020. Consumption upgrading will directly drive consumers to purchase high-end women's wear.

Data source: Euromonitor and China Business Industry Research Institute

Medium and high-end women's wear market has a good market prospect

1. Residents' disposable income continued to grow, and market demand gradually increased

The continuous growth of residents' disposable income and the continuous increase of high net worth people have expanded the consumer group of medium and high-end women's wear, enhanced the purchasing power of consumers, and gradually increased the market demand of medium and high-end women's wear.

2. The improvement of education level will increase the demand of middle and high-end women's wear

According to the latest data of the National Bureau of statistics, the number of female population in China has continued to increase in the past 20 years, and the proportion of female population has increased for 13 consecutive years, from 48.48% in 2006 to 48.87% in 2018. The continuous increase in the number and proportion of women's population has provided strong support for the expansion of women's clothing market capacity.

According to the sample survey data of the National Bureau of statistics, the number of people with college degree or above per 100000 female population in China has increased from 5110 in 2006 to 12780 in 2018. With the improvement of education level, women will pay more attention to consumption quality and consumption experience, and have higher demand for high-quality, personalized and fashionable products, so as to enhance the demand for brand clothing.

3. The continuous promotion of urbanization is conducive to the sinking of medium and high-end women's wear channels and opening up the growth space

With the upgrading of the income of urban residents and the upgrading of urban consumption, the income of urban residents will be further improved. At the same time, with the promotion of urbanization, investment in the construction of the third and fourth tier commercial real estate has been increased. The distribution of retail channels for medium and high-end women's clothing, such as middle and high-end department stores and large shopping centers, has been accelerated in the third and fourth tier cities, driving the sales of medium and high-end women's clothing in the third and fourth tier cities, thus opening up the space for performance growth.

4. The consumption of high-end women's clothing and their willingness to gradually upgrade

With the improvement of the income level of Chinese residents, the consumption structure of residents will continue to upgrade, and residents will gradually increase the proportion of consumption of optional consumer goods. In the field of clothing, consumption upgrading is embodied in gradually changing the original pure functional consumption concept, paying more attention to brand experience, shifting from focusing on the use value of products to paying attention to the personalized, fashionable and cultural connotation of products. Consumers will pay more attention to the medium and high-end women's wear with quality, brand style, brand culture and shopping experience, as well as their willingness and ability to consume middle and high-end women's wear Gradually strengthen. The medium and high-end women's wear market has a good market prospect.