Flower Autumn Autumn: How Does A Clothing Store Do A Good Service Process For Customers To Try On?

Selling clothes not only emphasizes the characteristics of clothes, but also pays attention to their eloquence training. If clothes are tried on, there will be a possibility of a deal. No attempt is made. It is impossible to expect a deal. Men's wear, women's wear, shoes and underwear try to wear is generally indispensable before the transaction. Package is the process of trying back and trying to carry, jewelry is to try on, bedding is the touch of guests. The indispensable link of clothing trade is the process of guest experience, and customer experience is the fastest and best way to achieve sales.

Customers are trying to wear products is the premise of buying, so how to push customers into fitting rooms is the key to guide shopping. In sales, guests often feel unaware of the feeling behind their clothes, but what we can do is that we serve customers to try them on.

According to years of experience in store training, we have developed the following trial service process, each step of which has its unique service connotation.

　　 1, guide to try on: behavior influence

Have you ever met a lot of guests who put their clothes in front of their bodies and stood in front of the mirror to draw pictures instead of trying them on in our fitting rooms. Shopping guide has no way to communicate with the guests in depth. When the guests draw a few pictures and have no more interest, they turn around and go out.

What do we do for shopping? We often say with great care: "beauty / handsome guy, our brand clothes need to be worn on the body to piercing the effect..." but how many of the guests are trying on it? How much is the influence of the language? Previously, the president has shared it. According to ethology research, it is 11%, that is, 10 talents influence one.

How can we get customers into the fitting room as soon as possible? The answer is to use proper body language to communicate.

When guests put their clothes in front of their bodies and do not enter the fitting room, we can continue to speak the same language as they go on. In addition, more importantly, standing on the front side of the guests, the body moves forward, extending its right hand, making the posture of asking, and reaching out to open the door of the fitting room (or pointing to the fitting room).

"Beauty, please try it on here!" our training at a special counter is very effective. Basically, 10 of these 6-8 guests will walk in and intend to guide the guests into fitting. More people try to wear more transactions, more people try to attract more people into the shop, this is the charm of behavioral impact.

2. Number of visual codes: professional services

If we can do our shopping in the store for more than three months, if we can not do the "visual code number", it will be very dereliction of duty. This is the most basic requirement of professional services.

When a guest enters a shop and asks to try on some clothes, the guide is "beautiful woman (Shuai Ge). What size do you wear?"

The service has been discounted from the beginning, and many guests will reply, "I don't know how much I wear," and "I don't know how your brand number is."

When a customer enters a shop, a professional guide should decide how much clothing the customer should wear. If the clothes are always unfit when trying on them, it will inevitably make customers distrust you, or even think that the quality of the products is defective.

Shopping guide must understand the size of each item of their own products. When guests enter the store, they will see the number of guests required at the first time, then take out the appropriate clothes from the guests and send them to the guests.

This is professional service, professional services can reflect your professionalism.

　　 3, unbutton: no discount service.

In the service of shoes and clothing stores, it is also a service to help guests unzip, untie the mouth and unfasten the shoelaces before the guests try on them.

This action should not be underestimated, or "I know it". It is often ignored. Many times, when I train students to drill, too many shopping guides do not untie the buttons, loose the shoes of the shoelaces and send them to the guests. Why do they ask her why she forgot?

This is actually a habit of no service consciousness. Unlocking these buttons is a service without discount.

It is still the saying: with discount services, there is no discount price.

　　 4, remove clothes hanger: effective anti-theft

After the buttons are unbuttoned, the clothes rack must be removed and the clothes hanger of each guest trying on clothes should be reset to the corresponding position.

I found some shopping guides in foreign brand stores, and I used to hang the clothes hangers on my waist. The number of clothes taken by guests is the same as the hangers in our hands. This is an effective anti-theft technique for clothing stores. Clothes hangers everywhere and clothes display are messy.

During the drill, there were also many shopping guides that put out the clothes hangers everywhere or left them on the shelves.

　　 5, lead knocking: avoid disputes

Once in a shopping mall in Nanjing, a shopping guide opened the fitting room door carelessly. As a result, a female guest was trying to wear out. The female guests demanded compensation on the spot, and the claim was not settled.

The fifth step of trial service is "leading the door". Shopping guide must not be afraid of trouble. In fact, many female guests do not like to enter the fitting room door when trying on them. The scene of the service takes the lead knocking as a standard action to perform. This is the best way to avoid disputes in the complex service of the store.

At the training site, in order to enhance the execution of the action, we carried out the drill on the spot. As a result, many students led the guests to the fitting room without knocking the door open and asked the guests to enter. Why don't you knock?

Many people answered, I knew there was nobody in it. Ladies and gentlemen, when you open your door and cause a dispute, you will say, "I thought nobody was there."

6, waiting service: keep the guests.

If it is not a large store, the guests get the clothes into the fitting room. We need to tell the guests before closing the door: "I am at the door, where is the wrong size of the code, please call me at any time, I will exchange it with you".

Why do you have a waiting service? For example, when you enter a store, you need to buy pants, get your new trousers and try it on the fitting room. First you take off your old pants and put on your new pants. When you find it small enough to wear it, you have to take off your new trousers, put on your old pants, come out and change your new trousers.

Do you feel very troublesome, especially in this season of inconvenient wear and tear? If you directly help the customer to solve the trouble, can you make the customers feel better about us?

Attention points

Regardless of the way to approach customers and introduce products, the guide must pay attention to the following points:

(1) observe and observe the expression and response of customers.

(2) be careful in asking questions and avoid personal privacy.

(3) distance from customers should not be too close or too far away. The correct distance is about one meter from the inside shoulder, which is also the social distance we usually call.