Striving In Keqiao | Xiashirun: A Designer To Realize The Brand Dream In Keqiao

"To do well in clothing and realize value is something I have been doing with my heart for so many years. In the future, I want Keqiao to have a famous clothing brand

Xia Shirun was born in Wuxi, Jiangsu Province. Born as a fashion designer, she founded Shaoxing Baisi fashion design studio in Keqiao in 2011. During this period, she hatched the original children's clothing design brand of "paper strokes". Together with Shaoxing Keqiao District Baike clothing research and Development Co., Ltd. and Shaoxing Keqiao District paper brush and brush Clothing Design Co., Ltd., a professional clothing design institution integrating research and development, design, production and sales is formed Velvet clothing and children's clothing, annual sales of 80 million.

Xia Shirun, founder of Shaoxing Baisi fashion design studio and general manager of Shaoxing Keqiao paper brush Clothing Design Co., Ltd

Come to Keqiao alone to create a foundation

"It's not easy along the way, because of my dream and sense of responsibility, I've brought up children."

In 2009, fabric manufacturers promoted the trend of fabric sales through ready-made clothing display in Keqiao. Xia Shirun, 34, saw this market space and resolutely left Shanghai's fashion design company to come to Keqiao alone. After accumulating two years of experience in a fabric enterprise in Keqiao, Xia Shirun decided to hatch its own clothing design brand in 2011 and established "Baisi" fashion design studio.

Entrepreneurship has never been easy. Xiashirun started from scratch. When "Baisi" was founded, it had only 100 square meters of workshop and three sewing machines. There was no air conditioning, no windows and no sunshine all day long. "When I went home in winter and soaked my feet in hot water, I could not regain consciousness until 15 minutes later. My arthritis was the root of the disease." At first, when there was no order, Xia Shirun went door-to-door to visit customers in the Textile City yard, contracted business and designed ready-made clothes for fabric manufacturers. From 10000 yuan to 100000 yuan and then to 1 million yuan, Xia Shirun saved the first pot of gold. With the funds, he immediately set up a design team to specialize in down jacket design. With the team's excellent business ability, dedicated attitude and high sense of responsibility, "best" original design was recognized in the industry as soon as it was launched. Bosden, AUM, Baishan and other domestic well-known down clothing brands have become loyal customers of xiashirun.

Down jacket of original design by "Baisi"

Children's wear brand Keqiao

"For fashion designers, China's textile city is a" blessed land "for creativity

With the "Baisi" design becoming more and more popular, the working environment is also gradually improving. The studio has expanded from 100 square meters to 1000 square meters, and has been relocated several times. In 2019, it moved into an office building with a height of 6 floors and a total area of more than 20000 square meters. After the scale expansion, Xia Shirun also has a new planning blueprint for the future. He plans to launch the original children's clothing design brand "paper strokes" which has been elaborately prepared for six years next year.

Talking about the original intention of becoming a brand of children's wear, Xia Shirun's starting point is very pure. He thinks that there is no children's wear brand that can be called loud in China at present. He wants to win the first place in this runway by accumulating thick and thin hair. At the same time, he also needs to prove that Keqiao has the ability to incubate an excellent clothing brand. "For B2B, the textile industry is the place where textile designers can take the initiative to control the textile supply chain. At the same time, it is the textile industry in China where we can actively support the textile industry The 2nd and 4th floors of Xiashi Runxin office building is the fabric research and development center. The fabric used in children's clothing with "paper and brush" will be developed and produced here in the future.

Working environment like home

Recruiting talents, gathering talents, realizing value and common growth

"I make the enterprise bigger not just to make money, but to realize value."

Xia Shirun, who was born as a fashion designer, has the character and character of an artist. He owes his achievements to his working attitude of "persistence, concentration and professionalism". If he is good, he will fight for it actively. If he is wrong, he will criticize and abandon him. He is simple and stubborn. However, he also defines himself as an "entrepreneur of value creation". The "paper strokes" he wants to create are different from the traditional intelligent children's clothes. "If the" paper strokes "are successful, there will be a great change in Keqiao, society and even Chinese children." Xia Shirun said so.

This is the persistence of an artist and the responsibility of an entrepreneur.

This responsibility is also reflected in focusing on talents. Xia Shirun has built a good corporate culture and created a comfortable working environment for the company. At present, there are coffee bars, book bars and snooker billiards in the office area, providing unlimited mineral water and Red Bull drinks. In the future, it plans to open a life hall with a gym and children's Recreation Area on the first floor. It is reported that the R & D teams of "Baisi" and "paper strokes" include more than 60 technicians and designers, many of whom are high-end talents introduced from other countries. Some of them have settled down in Keqiao and become "new Keqiao people" and become the backbone of Keqiao's creative industry in the future.

Xia Shirun's "Baisi" and "paper strokes" are the epitome of Keqiao private creative enterprises. Relying on Keqiao's unique "industry + market" resource advantages, they also contribute their own value to Keqiao by focusing on talents, improving the industrial chain and promoting the trend, so as to achieve mutual promotion and win-win situation, and march into a new era together with textile city.