According to the Liverpool echo, Alan, Seymor, a sports marketing expert, told the standard evening news that the new contract between Liverpool and Nike could actually bring up to 100 million pounds a year for the club.
Earlier this week, Liverpool confirmed that the US giant sports brand Nike (Nike) will become the official supplier of the club's 2020-21 season.
The cooperation between the two sides will come into effect in June 1st this year, with an annual revenue of about 30 million pounds, which is about 15 million pounds lower than that of the existing New Balance agreement.
However, the Red Army believes that the additional revenue and exposure brought by their contracts with Nike - Nike's revenue in the fourth quarter of 2018 has increased by 10 billion 200 million US dollars (7 billion 920 million pounds), so that their final revenue will far exceed the amount of cooperation with New Zealand.
It is reported that Nike will provide 20% royalties for its sales, and its global influence makes Liverpool actually earn 80 million pounds a year.
Alan Seymor said in an interview that he thought the figure might even be on the low side.
He said: "we believe that the Commission will be as high as 20%. Therefore, in terms of actual value, when you convert in accordance with its structural mode, add all these factors together, I think the Commission will exceed 80 million pounds, or even more than 100 million pounds. You can't underestimate the absolute opportunities associated with this brand. I think all of these will increase attractiveness. "
"The transaction between Liverpool and Nike is a very good starting point. It will develop on this basis, and there will be many more things to follow. How powerful your partners are, that's the key. This is very, very good cooperation, just like what Liverpool has done.
"Therefore, all of this is related to other business potentials, and the attraction of Nike as a brand, and all other iconic personalities, is then about the potential of product development and sales, and all their ideas of doing things are value."
"This is a very, very, very good partnership."
Some fans hope that Nike's cooperation can train or sign a star player like Mpape, but Seymor believes that such a thing will not happen soon.
"I don't think Liverpool needs to do that, nor do I think they should consider this issue now," he said. "If the future trend determines that this is a key issue, Liverpool will definitely be in the best position, but I do not think Liverpool will consider this issue immediately. Obviously, Nike has done very well and highly efficient before, but I don't think it's time to do this for Liverpool. "
"Buying people is not just thinking, but your actual situation determines which teams you can buy from Liverpool, and decides who will join Liverpool and fight side by side with the Red Army. I think these things are intrinsically linked.
Seymor said that in 2010, Adidas rejected the chance to renew the contract with Liverpool, making Liverpool the ideal choice for the world's largest brand and the best football player.
"It shows everything. As Klopp said, every world-class player wants to come to Liverpool."